H2s Written as Questions: 43.1% of Top 5 Results

    43.1% of 19,142 top-5 ranking pages with H2s use at least one question heading, and 16.3% of all their H2s are questions.

    Pages with at least one question H2, by vertical (top and bottom 5)
    Insurance57.2%
    Supplements56.9%
    Software56.8%
    Real estate55.8%
    Health55.4%
    Outdoor29.4%
    Apparel23.4%
    Jewelry23.2%
    Restaurants20.8%
    SaaS comparisons14.3%

    Source: PageSpeed Matters. Top-5 ranking pages with H2s for 10,019 US keywords, Oct 2026.

    Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

    Source: H2s Written as Questions: 43.1% of Top 5 Results - PageSpeed Matters