Mobile Add to Cart Placement: 82.2% Below the Fold

    On 152 ranking product pages with a detectable buy button, rendered on a phone-sized screen, the Add to Cart button starts below the first screen 82.2% of the time.

    Product pages with Add to Cart below the first phone screen, by platform
    Other platforms (33 pages)84.8%
    Shopify (113 pages)81.4%

    Source: PageSpeed Matters, Oct 2026. Phone render at 390x844.

    Small groups; treat the gap between platforms as directional.

    Source: Mobile Add to Cart Placement: 82.2% Below the Fold - PageSpeed Matters