Mobile Price Visibility: 33.5% Hidden Below the Fold

    On 179 ranking product pages with a detectable price, 66.5% show it on the first phone screen and 33.5% make shoppers scroll.

    Product pages with the price below the fold, by platform
    Other platforms (49 pages)32.7%
    Shopify (122 pages)33.6%

    Source: PageSpeed Matters. Phone render (390x844) of ranking product pages, Oct 2026.

    Small sample; the two platforms are effectively level.

    Source: Mobile Price Visibility: 33.5% Hidden Below the Fold - PageSpeed Matters