Title Tag Branding 2026: 73.8% Put the Brand Last

    Among 21,499 top-5 ranking title tags that use a separator, 73.8% end with the brand name and only 5.3% lead with it.

    Titles ending with the brand, highest and lowest verticals (% of separated titles)
    Real estate87.5%
    Beauty84.4%
    Recipes83.3%
    Jewelry82.6%
    Apparel82.3%
    Home services65.1%
    Gardening65%
    Restaurants63.7%
    DIY59.9%
    Legal53.5%

    Source: PageSpeed Matters. 21,499 separated title tags on top-5 ranking pages for 10,019 US keywords, Oct 2026.

    Five highest and five lowest of 30 verticals; the full list is in the table.

    Source: Title Tag Branding 2026: 73.8% Put the Brand Last - PageSpeed Matters