Title Tag vs H1 2026: Only 11.7% of Top Pages Match

    On 26,314 top-5 ranking pages with both a title tag and an H1, only 11.7% use identical wording for both.

    Title and H1 use different wording, by vertical (top and bottom 5)
    Real estate56.1%
    Dental and medical49.5%
    Legal48.8%
    Home services48.7%
    Finance46.5%
    Jewelry29.3%
    Electronics28.9%
    Health25.1%
    Gaming24.5%
    Recipes21%

    Source: PageSpeed Matters. Top-5 ranking pages for 10,019 US keywords with both a title tag and an H1, Oct 2026.

    Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

    Source: Title Tag vs H1 2026: Only 11.7% of Top Pages Match - PageSpeed Matters