Platform Migration Agency for Webflow, Framer, Squarespace and More
Expert Platform Migration Services
Full-service website migration from audit and URL mapping through launch and 30-day post-migration monitoring.
Moving platforms is one of the highest-risk events in a site's lifetime. A missed redirect, a dropped canonical, or a broken product URL can wipe out years of SEO equity in days. Our platform migration service covers every layer: URL mapping, 301 redirect engineering, content and schema transfer, design rebuild, performance optimization, and post-launch traffic monitoring so your rankings, revenue, and user journeys survive the move intact.
Trusted by leading brands
Our Expertise
Work With a Platform Migration Expert
Most platform migrations fail not because of bad intent but because of missed details. A redirect chain left unresolved, a canonical tag not carried over, a product URL structure that changed without warning. Our migration service is run by engineers who have executed hundreds of migrations without traffic loss.
Businesses and agencies come to us as their platform migration partner because we show our work. You get a complete URL mapping document, before and after performance data, and documentation of every redirect and on-page change, not a black box.
1,500+
Optimization projects
100%
Core Web Vitals pass rate
90+
PageSpeed scores
Matt Suffoletto
Founder & CEO
Platform Migration Expert
Who This Is For
Is This Right for You?
E-Commerce Replatforming
E-commerce stores migrating between platforms need every product, variant, image, customer account, and order history transferred perfectly, plus SEO-safe URL redirects so organic traffic doesn't crater during the switch.
CMS Migration
Content-heavy sites with hundreds or thousands of blog posts, pages, and media files need careful content migration that preserves internal links, image references, metadata, and URL structures.
Legacy Platform Escape
Sites stuck on legacy, unsupported, or end-of-life platforms need migration to modern infrastructure before security vulnerabilities, feature limitations, or hosting end-dates force a rushed, risky migration.
Growth-Driven Replatforming
Businesses outgrowing their current platform's capabilities, hitting product limits, needing multi-currency, requiring headless architecture, or expanding to new channels, need migration that unlocks growth without sacrificing existing performance.
Common Problems
What's Slowing You Down?
SEO Traffic Loss
risk of platform migration is losing organic traffic. Changed URL structures, missing 301 redirects, lost metadata, broken canonical tags, and altered internal linking can destroy years of SEO equity overnight. Without proper planning, 10–30% traffic loss is common.
Guide: Platform ComparisonBroken Customer Journeys
Customers have bookmarked product pages, saved cart URLs, and shared links. Email campaigns link to specific pages. Affiliate partners drive traffic to landing pages. Every URL change risks breaking these revenue-generating pathways.
Guide: Core Web VitalsData Loss & Integrity Issues
Product catalogs, customer accounts, order history, blog content, reviews, and metadata need to transfer perfectly. Schema differences between platforms mean data doesn't map 1:1, requiring careful transformation to avoid losing information.
Guide: E-Commerce PlatformsPerformance Regression
Many migrations result in a slower site on the new platform, bloated themes, unoptimized images, excessive apps/plugins, and poor hosting configuration. Migrating to a new platform without speed optimization is a missed opportunity.
Guide: Platform Speed ComparisonOur Solutions
How We Migrate Your Website
We handle your migration safely, never disrupting live traffic. We audit the existing site, map every URL, build redirect logic, transfer content and SEO signals, rebuild performance-first, and monitor post-launch. Here is what that covers:
Comprehensive URL Mapping
We crawl your entire existing site, map every URL to its new equivalent, and build a complete 301 redirect map. Every product, category, blog post, landing page, and media URL is accounted for, including pagination, filtered views, and query parameters.
SEO Preservation Engineering
We transfer all title tags, meta descriptions, heading structures, schema markup, canonical tags, hreflang tags, and internal links. We verify robots.txt, XML sitemaps, and Search Console configuration on the new platform. Your SEO equity transfers intact.
Data Migration & Transformation
We migrate products, categories, customers, orders, blog posts, reviews, and custom content, transforming data schemas between platforms while preserving relationships, variants, images, and metadata. Everything is validated before launch.
Design & UX Rebuild
We rebuild your design on the new platform using native theme capabilities, not generic templates. Navigation, product layouts, checkout flows, and mobile experience are optimized for the target platform's strengths.
Performance Optimization
Every migration includes speed optimization on the new platform, image optimization, code minification, lazy loading, caching configuration, and Core Web Vitals tuning. You launch faster than your old site, not slower.
Post-Launch Monitoring & Fix
We monitor organic traffic, rankings, crawl errors, and broken links for 30 days post-launch. Any 404s, redirect issues, or ranking drops are fixed immediately. You receive weekly status reports until traffic stabilizes.
The Data
What Happens When You Migrate to a Faster Platform
A migration is your best opportunity to improve performance. When you move to a faster platform with passing Core Web Vitals, you unlock better search rankings, higher conversion rates, and lower cost per click through improved Quality Scores.
Proof
Our Results
Real migrations, real performance improvements, real revenue impact.
Platterful
Migrated and optimized, achieving 90+ PageSpeed scores and passing all Core Web Vitals.
View Case Study
Pure Parima
Platform optimization delivered sub-2s load times and significant conversion improvements.
View Case Study
Her Fantasy Box
Complete performance overhaul with measurable revenue impact from speed improvements.
View Case StudyROI Calculator
How Much Revenue Is Your Slow Site Costing You?
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10,000+ sites analyzed · No login required · See your losses in 30 seconds
Our Process
How It Works
Discovery & Platform Audit
We audit your current site comprehensively, content inventory, URL structure, SEO performance, traffic patterns, integrations, and data schema. We evaluate the target platform's capabilities and identify gaps. You receive a detailed migration plan with timeline and risk assessment.
URL Mapping & Redirect Engineering
SEO CriticalWe crawl every page, build a complete URL mapping document, and engineer 301 redirects covering all pages, images, PDFs, and assets. We handle edge cases, pagination, filtered URLs, query parameters, and language variants.
Data Migration & Content Transfer
We migrate all content, products, categories, customers, orders, blog posts, reviews, pages, and media. Data is transformed between platform schemas, validated for integrity, and tested before launch. Nothing is lost.
Design Rebuild & Speed Optimization
We rebuild your design on the new platform, optimize performance from day one, configure caching and CDN, and ensure Core Web Vitals pass before launch. You launch with a faster, better-looking site.
Launch & 30-Day Monitoring
30-Day CoverageWe perform the DNS switch during low-traffic hours, verify all redirects, submit updated sitemaps to Google, and monitor organic traffic, rankings, and crawl errors for 30 days. Any issues are fixed immediately.
Deliverables
What You'll Receive
Every migration engagement includes comprehensive documentation and reporting.
Complete URL Mapping Document
Every URL on your old site mapped to its new equivalent, products, categories, blogs, pages, images, and assets.
301 Redirect Map
Production-ready redirect rules covering all URLs, including edge cases like pagination, filters, and query parameters.
SEO Migration Checklist
Comprehensive checklist covering title tags, meta descriptions, schema markup, canonical tags, hreflang, robots.txt, and sitemaps.
Data Migration Report
Validation report showing all migrated data, product counts, customer records, order history, and content integrity checks.
Before/After Speed Report
PageSpeed and Core Web Vitals scores on old vs. new platform, with waterfall comparisons and performance improvements.
Competitor Speed Benchmark
How your new site stacks up against 3–5 direct competitors on LCP, TTFB, and overall performance.
Core Web Vitals Impact Report
Detailed analysis of LCP, INP, and CLS on the new platform with optimization recommendations.
Revenue Impact Projection
Custom report mapping speed improvements to projected revenue gains using your actual traffic and conversion data.
Google Ads / CPC Savings Report
Analysis of how improved page speed on the new platform lowers Quality Score penalties and reduces CPC.
30-Day Traffic Monitoring Report
Weekly reports tracking organic traffic, rankings, crawl errors, and redirect performance for 30 days post-launch.
SEO Impact Forecast
Projected ranking improvements from the platform migration, with estimated organic traffic recovery timeline.
Integration Documentation
Documentation of all third-party integrations migrated, payment gateways, analytics, email marketing, CRM, and custom APIs.
Rollback Plan
Complete rollback procedure in case of critical issues, DNS revert, data restoration, and communication templates.
Executive Summary (1-Pager)
A non-technical summary showing what was migrated, performance improvements, and revenue impact.
Platform Management Guide
A guide for your team covering the new platform's content management, plugin/app management, and speed maintenance.
Pricing
Transparent Speed Optimization Pricing
Get an instant estimate based on your site profile. No hidden fees, no lock-in contracts — just measurable speed improvements and revenue gains.
Step 1 of 8
Takes ~2 minutesWhat's your main goal?
Pick the outcome that matters most to you.
What We Handle
Platform Migration at Every Layer
A safe migration covers much more than copying content. We handle URL architecture, redirect logic, SEO signal transfer, performance, and post-launch monitoring across every layer of your site.
Platform Audit and Mapping
We audit your current platform's page structure, URL patterns, content types, and integrations so nothing is missed during the transition.
Content and Schema Migration
Blog posts, product pages, landing pages, and metadata are transferred and restructured to match the target platform's schema without data loss.
URL Structure and 301 Redirects
Every old URL is mapped to its new destination and a redirect file is built and tested before launch to protect organic traffic.
SEO Preservation
Title tags, meta descriptions, canonical tags, structured data, and internal links are carried through the migration and validated post-launch.
Performance-First Rebuild
The new site is built to pass Core Web Vitals from day one, with optimized images, deferred scripts, and a clean render path.
Post-Migration QA
We run a full crawl after launch, check redirect chains, monitor traffic trends, and fix any crawl errors or ranking fluctuations within 30 days.
Deep Dives
Platform Migration Guides
Go deeper with our free expert guides on safe platform migration and performance-first rebuilds.
FAQ
Frequently Asked Questions
Testimonials
What Migration Clients Say
"Platterful saw major improvements in site speed after working with Matt and the PageSpeed Matters team. They took our mobile score from the 50s to over 90 while keeping SEO intact. They were responsive, helpful, and continued to support us even after the project ended. Highly recommend."
Mobile score: 50s to 90+ • Conversions: +20%
Lowell
Co-Founder, Platterful
"Matt and the PageSpeed Matters team successfully helped us improve our page speed load times and get our core web vitals into the green."
Passed Core Web Vitals
Caleb Simonyi Gindele
Owner, Therapevo
"Couldn't be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest."
Mobile LCP 25.9s to 2.9s
Grace Smallman
Yakka Finance
Ready to Migrate Your Site?
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