How We Helped Platterful Improve Site Speed and Pass Core Web Vitals

The Challenge

Project Overview

Platterful is a visual, image-heavy Shopify brand, which made improving load times challenging. Their team had worked with multiple agencies and developers in the past but continued to struggle with slow performance, especially on mobile. Slow pages were also impacting conversion rates on paid traffic campaigns. They partnered with PageSpeed Matters to finally resolve these issues and improve the overall performance of their storefront. We began with a full Core Web Vitals and performance audit, then handled the complete implementation across their Shopify theme, apps, scripts, and media. All improvements were made while keeping SEO intact and preserving the high-quality visuals that define their brand.

Platterful wanted to improve site speed to increase conversion rates and pass Google's Core Web Vitals. Previous agencies had failed to resolve the performance issues, and the image-heavy nature of the brand made optimization complex.

The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Improve overall loading speed
• Pass Core Web Vitals
• Preserve image quality and brand visuals
• Maintain SEO during the optimization

The Solution

Our Approach

A systematic, step-by-step process tailored to Platterful's needs.

1. 1

   CWV & Performance Audit

   Full audit of the Shopify theme, apps, scripts, and media.

2. 2

   Image Optimization

   Optimized all images while preserving brand-quality visuals.

3. 3

   Theme Performance

   Streamlined Liquid templates and reduced render-blocking resources.

4. 4

   Script Management

   Deferred and optimized third-party scripts and app code.

5. 5

   SEO Preservation

   Ensured all changes maintained existing SEO signals.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 80% Overall Speed Improvement. The site moved from scoring in the 50s to scoring above 90.
• 20% Conversion Rate Improvement. Early results showed a lift in conversions after the performance updates.
• Passed Core Web Vitals. The site now meets Google's recommended thresholds for loading, interactivity, and visual stability.

Lessons

Key Takeaways

• Image-heavy brands can achieve top performance without sacrificing visual quality.
• When previous agencies fail, a specialized speed team can still deliver results.
• Speed improvements directly impact conversion rates on paid traffic.