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    SEO Migration Agency

    SEO Migration Services That Protect Your Traffic

    Our SEO migration services keep your organic traffic intact when you redesign, replatform or change domains. We benchmark every ranking page, map every redirect, check the new site before it goes live and watch Search Console for 30 days after, so your relaunch doesn't turn into a traffic drop.

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    Every URL mapped and redirected before launch.

    Trusted by over 1,500 leading brands

    • Platterful
    • Pure Parima
    • Sana Benefits
    • NSAR
    • Whistleblower Partners
    • Yakka Finance

    Is This Right for You?

    Who Needs an SEO Migration Consultant?

    • Website Redesigns and Relaunches

      A redesign changes templates, headings and often URLs. Our website redesign SEO service makes sure the pages that earn traffic today keep their content, metadata and links when the new design goes live.

      • New design
      • New templates
      • Content rewrites
      • URL changes

    • Replatforming SEO

      A new platform usually means new URL patterns, new template markup and new defaults for canonicals and sitemaps. Replatforming SEO is about catching every one of those differences before Google does.

      • CMS changes
      • Commerce platforms
      • Headless builds
      • New URL patterns

    • Domain and URL Structure Changes

      Rebrands, merged sites and URL restructures move signals from one address to another. We plan redirects at the domain and page level, update Search Console, and make sure backlinks keep passing value.

      • Rebrands
      • Domain mergers
      • Subdomain to subfolder
      • HTTPS moves

    • Enterprise SEO Site Migration

      On large sites a small error repeats across thousands of URLs. Enterprise SEO site migration needs crawl budget planning, hreflang mapping and phased rollouts, with someone who owns the search risk from start to finish.

      • Large catalogs
      • International sites
      • Multiple teams
      • Phased launches

    • Dev Teams That Need an SEO Partner

      Your team builds, and we cover search. Our SEO migration support fits around your sprint plan, with a checklist your developers can work through and a reviewer who signs off staging before launch.

      • In-house developers
      • Build agencies
      • Freelancers
      • Product teams

    The Problem

    Why Does Traffic Drop After a Site Migration?

    Traffic drops after a migration when Google can't match old pages to new ones, or when the new pages are weaker than the ones they replaced. The causes are predictable, which means they're preventable.

    • Redirects Built From Memory

      Redirect maps built from the sitemap or the navigation miss old campaign pages, PDFs and URLs with backlinks. Those pages return 404 errors after launch, and the links pointing at them stop counting.

    • Rankings Tied to Content That Changed

      Merged pages, shortened copy and rewritten title tags can remove the exact words a page ranked for. The redesign looks better, but Google sees a different page and re-evaluates it from scratch.

    • Crawl and Index Settings Left Behind

      A noindex tag or robots.txt block copied from staging, canonicals pointing at the dev domain, or a sitemap full of old URLs can quietly take a whole site out of search in days.

    • Slower Templates on the New Site

      New themes and scripts often make pages heavier. Slower Largest Contentful Paint and poor Interaction to Next Paint hurt rankings and conversions after launch, on top of the normal migration wobble.

      How Core Web Vitals affect SEO

    The Data

    Results From Real Migrations

    Numbers from our own case studies and Google's research, not projections.

    How It Works

    What Our Website Migration SEO Services Cover

    Six workstreams that run alongside your build, whoever is doing it. Each one has a checklist and a sign-off.

    • Pre-Migration SEO Benchmark

      We record rankings, Search Console clicks and impressions by page, backlinks, crawl data and Core Web Vitals before anything changes. It's the baseline for every decision and the yardstick for recovery.

    • Redirect Strategy and Mapping

      Every URL with traffic, rankings or backlinks gets a one-to-one 301 redirect to its closest new match. We test the map on staging and again on the live site within an hour of launch.

    • Content and Metadata Parity

      We compare titles, meta descriptions, headings, body content, image alt text and internal links on old and new pages, and flag anything that changes what a page ranks for.

    • Technical SEO for Site Migration

      Robots.txt, meta robots, canonicals, hreflang, XML sitemaps, structured data and pagination all get checked on staging. This is the part of SEO for site migration that most often goes wrong, and the part we check hardest.

    • Launch-Day QA

      On cutover day we crawl the live site, test redirects in bulk, submit sitemaps, use the Search Console change of address tool when the domain changes, and fix anything urgent the same day.

    • Post-Launch Monitoring and Recovery

      For 30 days we track indexing, crawl errors, rankings and Core Web Vitals, and fix issues as they appear. You get a weekly report showing traffic against the baseline.

    Process

    How Our SEO Migration Agency Runs a Migration

    Five stages from benchmark to recovery report. SEO work starts before design and development, because the cheapest SEO fix is the one made in the plan.

    1. Week 1

      Benchmark the Current Site

      We crawl the site and pull Search Console, analytics and backlink data to find every URL that earns traffic or links. You get a prioritised list of the pages that matter most.

    2. 1-2 Weeks

      Redirect Map and SEO Requirements

      We build the redirect map and a written list of SEO requirements for the new site: URL rules, metadata, canonicals, sitemaps, structured data and speed targets.

    3. 1-2 Weeks

      Staging Review

      We crawl and review the staging site against the requirements and the old site, page by page, and hand your developers a fix list. Staging stays blocked from search until launch.

    4. Launch Day

      Launch Day

      We validate redirects, remove staging blocks, submit sitemaps and crawl the live site within the first hour, so problems are fixed before Google finds them.

    5. 30 Days

      Monitor and Recover

      We track rankings, indexing and Core Web Vitals for 30 days and fix anything that slips. You get a final report comparing traffic against the benchmark.

    Pricing

    SEO Migration Service Pricing

    Choose a plan your team implements, or have us manage the SEO side end to end. Every tier includes a full redirect map. Talk to us about your migration.

    • SEO Migration Plan

      Consulting only. We plan the SEO side of the migration and your developers or agency implement it.

      From$1,250

      One-time project · fixed quote after a free call

      What's included

      • Pre-migration SEO benchmark
      • Full redirect map
      • Pre-launch SEO checklist
      • Staging review call
      • Launch-day crawl and fix list
    • Most popular

      Managed SEO Migration

      We own the SEO side end to end, from benchmark to 30 days after launch, working alongside your build team.

      From$2,500

      One-time project · fixed quote after a free call

      What's included

      • Everything in SEO Migration Plan
      • Hands-on staging QA, page by page
      • Redirect testing before and after cutover
      • Before/after speed report
      • 30 days of post-launch monitoring
      • Recovery fixes included

    • Enterprise SEO Migration

      For large, international or multi-domain migrations with several stakeholders and phased launches.

      From$5,000

      One-time project · fixed quote after a free call

      What's included

      • Phased migration plan by section or market
      • Hreflang and multi-domain redirect strategy
      • Log file and crawl budget analysis
      • Stakeholder reporting
      • 60 days of post-launch monitoring
    Matt Suffoletto

    Not sure which plan fits? Speak with a migration specialist and we'll scope it with you.

    Prices are starting points. Final price confirmed after a free scoping call. See full pricing

    Deliverables

    What You Get From Our SEO Website Migration Consulting

    Documents your team can act on and keep, written for developers and for the people who sign off the launch.

    • SEO Benchmark Report

      Rankings, clicks by page, backlinks and Core Web Vitals recorded before the migration.

    • Redirect Map

      Every old URL with its traffic and backlinks, mapped one to one to its new URL.

    • SEO Requirements Document

      The rules your developers build to: URLs, metadata, canonicals, sitemaps and schema.

    • Staging QA Report

      Page-by-page comparison of old and new with a prioritised fix list.

    • Launch-Day Crawl Report

      Redirect tests, status codes and indexability checks run within an hour of cutover.

    • 30-Day Recovery Report

      Traffic, rankings and indexing against the benchmark, with every fix we made.

    FAQ

    SEO Migration Services FAQ

    Still unsure? and we'll look at your site.

    Migrating Soon? Get the SEO Plan First

    Tell us what's changing and when. We'll scope our SEO migration services for your site and show you which pages carry the most risk before you commit to a launch date.