Hosting Migration & Plugin Optimization for Slow WooCommerce Store
Toys & Games · < 10 Employees · WooCommerce
99
Desktop Perf Score
82%
Mobile LCP Reduction
50%
Desktop LCP Reduction
Project Overview
Grumporella Toys is an Australian WooCommerce store selling toys and games. The site suffered from slow hosting infrastructure combined with excessive plugin bloat.
A combination of underpowered hosting and a large number of plugins resulted in extremely slow load times. The server struggled to handle even moderate traffic, and pages took several seconds to become interactive.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Fix slow hosting issues
- Reduce mobile LCP below 2.5s
- Achieve 90+ desktop performance score
- Company Name
- Grumporella Toys
- Company Size
- < 10 Employees
- Industry
- Toys & Games
- Platform
- WooCommerce
Outcomes:
Core metrics that improved over the duration of the project.
99
Desktop Perf Score
Desktop Lighthouse performance score jumped from 94 to 99 after optimization.
82%
Mobile LCP Reduction
Mobile Largest Contentful Paint dropped from 13.1s to 2.3s — an 82% improvement.
50%
Desktop LCP Reduction
Desktop LCP cut in half from 1.2s to 0.6s.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop Perf Score | 94 |
| Mobile Perf Score | 51 |
| Mobile FCP | 11.2s |
| Desktop FCP | 1.1s |
| Mobile LCP | 13.1s |
| Desktop LCP | 1.2s |
| Mobile TBT | 230ms |
| Desktop TBT | 10ms |
| Mobile SI | 11.2s |
| Desktop SI | 1.3s |
After
| Metric | Score |
|---|---|
| Desktop Perf Score | 99 |
| Mobile Perf Score | 85+ |
| Mobile FCP | 1.5s |
| Desktop FCP | 0.4s |
| Mobile LCP | 2.3s |
| Desktop LCP | 0.6s |
| Mobile TBT | 20ms |
| Desktop TBT | 0ms |
| Mobile SI | 2.6s |
| Desktop SI | 1.1s |
Our Approach
A systematic, step-by-step process tailored to Grumporella Toys's needs.
Hosting Assessment
Evaluated current hosting performance and identified bottlenecks.
Hosting Migration
Migrated to a faster, performance-optimized hosting environment.
Plugin Optimization
Audited and reduced plugin overhead across the site.
Frontend Optimization
Optimized images, scripts, and stylesheets for faster rendering.
Performance Testing
Validated improvements with real-world performance testing.
Key Takeaways
Hosting is often the invisible bottleneck — no amount of code optimization fixes a slow server.
Combining hosting migration with plugin optimization delivers compounding speed gains.
Australian stores benefit from locally optimized hosting infrastructure.
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