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    Speed Optimization

    Server Remediation & Database Optimization for Unstable WooCommerce Store

    Subscription Boxes · < 10 Employees · WooCommerce

    63%

    Mobile LCP Reduction

    100%

    Mobile TBT Eliminated

    72%

    Mobile SI Reduction

    "Matt was thoughtful, professional and competent. His communication skills are excellent and he is a pleasure to work with. The project was a success and we highly recommend Matt and the PageSpeed Matters team."

    Monthly Moxie

    Project Overview

    Monthly Moxie came to us with a WooCommerce store that had major server issues on top of frontend performance problems. The site was unreliable and slow, impacting both customer experience and sales.

    The site suffered from major server configuration issues that caused intermittent downtime and extremely slow response times. These server-level problems compounded the typical WooCommerce performance issues.

    Goals & Objectives

    The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

    Our primary goals were to:

    • Reduce mobile LCP below 3s
    • Eliminate Total Blocking Time
    • Achieve 90+ performance scores on both devices
    Company Name
    Monthly Moxie
    Company Size
    < 10 Employees
    Industry
    Subscription Boxes
    Platform
    WooCommerce

    Outcomes:

    Core metrics that improved over the duration of the project.

    63%

    Mobile LCP Reduction

    Mobile LCP dropped from 8.0s to 3.0s — a 63% improvement.

    100%

    Mobile TBT Eliminated

    Mobile TBT reduced from 140ms to 0ms — fully eliminated.

    72%

    Mobile SI Reduction

    Mobile Speed Index improved from 7.8s to 2.2s — a 72% improvement.

    Before vs After

    Before

    Metric Score
    Mobile Perf Score 59
    Desktop Perf Score N/A
    Mobile FCP 4.1s
    Desktop FCP N/A
    Mobile LCP 8.0s
    Desktop LCP N/A
    Mobile TBT 140ms
    Desktop TBT N/A
    Mobile CLS 0
    Mobile SI 7.8s
    Desktop SI N/A

    After

    Metric Score
    Mobile Perf Score 94
    Desktop Perf Score 97
    Mobile FCP 1.4s
    Desktop FCP 0.3s
    Mobile LCP 3.0s
    Desktop LCP 0.6s
    Mobile TBT 0ms
    Desktop TBT 0ms
    Mobile CLS 0.002
    Mobile SI 2.2s
    Desktop SI 1.9s

    Our Approach

    A systematic, step-by-step process tailored to Monthly Moxie's needs.

    1

    Server Diagnostics

    Identified critical server configuration issues causing instability.

    2

    Server Remediation

    Fixed hosting configuration, PHP settings, and server caching.

    3

    Database Optimization

    Cleaned up and optimized the WooCommerce database.

    4

    Frontend Optimization

    Optimized theme, plugins, and media assets.

    5

    Stability Testing

    Load tested the site to confirm reliability improvements.

    Key Takeaways

    Server issues must be resolved before frontend optimization can be effective.

    WooCommerce database optimization is critical for stores with order history.

    Reliability and speed go hand-in-hand for subscription-based businesses.

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