How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals
Service Animal Support · < 10 Employees · WooCommerce
32%
Desktop LCP Reduction
79%
Desktop TBT Reduction
13%
Mobile LCP Reduction
"Outstanding results! Matt and his team delivered measurable outcomes for our company, something larger firms promised but never followed through on. Truly impressive work!"
Cody Stehlik
Project Overview
NSAR asked us to help improve the speed and stability of their WooCommerce site. The store used several plugins and custom-coded features, so every change had to be carefully planned and tested to avoid disrupting core functionality. We worked closely with their internal developer to coordinate access and deployment. Our team ran a full Core Web Vitals audit, implemented the necessary optimizations, and monitored real user data until the site reached the performance goals.
NSAR wanted a faster shopping experience and needed to pass Google's Core Web Vitals. The store had accumulated significant performance debt from years of growth, plugins, and custom code, leading to slow server response times and poor Core Web Vitals scores.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce desktop LCP below 2s
- Eliminate Total Blocking Time on desktop
- Pass Core Web Vitals on key pages
- Company Name
- NSAR
- Company Size
- < 10 Employees
- Industry
- Service Animal Support
- Platform
- WooCommerce
Outcomes:
Core metrics that improved over the duration of the project.
32%
Desktop LCP Reduction
Desktop LCP improved from 2.8s to 1.9s.
79%
Desktop TBT Reduction
Desktop TBT dropped from 480ms to 100ms.
13%
Mobile LCP Reduction
Mobile LCP improved from 7.7s to 6.7s.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.9s |
| Desktop LCP | 2.8s |
| Desktop TBT | 480ms |
| Desktop CLS | 0.004 |
| Desktop SI | 5.0s |
| Mobile FCP | 5.4s |
| Mobile LCP | 7.7s |
| Mobile TBT | 410ms |
| Mobile CLS | 0.018 |
| Mobile SI | 13.2s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 1.1s |
| Desktop LCP | 1.9s |
| Desktop TBT | 100ms |
| Desktop CLS | 0.116 |
| Desktop SI | 3.6s |
| Mobile FCP | 4.6s |
| Mobile LCP | 6.7s |
| Mobile TBT | 320ms |
| Mobile CLS | 0.018 |
| Mobile SI | 12.1s |
Our Approach
A systematic, step-by-step process tailored to NSAR's needs.
CWV Audit
Ran a full Core Web Vitals audit to identify performance issues across key pages.
Plugin & Code Review
Reviewed plugins and custom-coded features for performance impact.
Frontend Performance
Optimized theme assets, scripts, and images while preserving all WooCommerce functionality.
Server Optimization
Improved server response times through caching strategies and database query optimization.
Staged Deployment
Deployed improvements in controlled batches to avoid disrupting live orders.
Key Takeaways
Large databases need targeted query optimization, not just caching layers.
High-volume stores require staged deployments to protect revenue.
Server-side improvements (TTFB) often unlock the biggest gains on WooCommerce.
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