Expert Shopify Speed Optimization Services

1,500+

Optimization projects

100%

Core Web Vitals pass rate

90+

PageSpeed scores

checkout.liquid & Checkout Extensibility

On legacy Plus stores we tune checkout.liquid directly: remove every marketing script from checkout (chat, popups, heatmaps, retargeting pixels), preload payment gateway SDKs (Stripe, PayPal, Braintree, Apple Pay) on the cart page, inline critical checkout CSS, defer non-essential checkout JavaScript, and preconnect to payment provider domains. On newer stores we ship the same wins through Checkout Extensibility, UI extensions, and app blocks so customizations run sandboxed with performance guarantees.

Launchpad & Scripts Performance

Launchpad lets you schedule flash sales, theme swaps, product publishing, and Script Editor jobs without bolting on a marketing app per campaign, which removes a whole class of campaign scripts from the storefront. Script Editor (and Shopify Functions on newer stores) replaces heavyweight discount, shipping, and payment customization apps with lightweight server-side logic that adds zero client-side JavaScript.

B2B & Expansion Stores

We optimize Plus B2B stores (company accounts, catalogs, price lists, draft orders, net terms) so they replace third-party B2B apps that ship heavy client JavaScript. Expansion stores for new markets, languages, or brands share theme code through theme kits or CI/CD, so the same performance budgets and fixes propagate across every storefront. Shopify Markets is configured for server-side currency and language so the correct locale renders in initial HTML.

Hydrogen & Headless

For Hydrogen and headless builds on Oxygen we optimize streaming SSR, edge caching, bundle splitting, and Storefront API queries. Targets: under 100KB gzipped per route, code-split by route, lazy-load below-fold sections, and cache-control tuned per page type. Hydrogen is the right call when a Liquid theme cannot pass Core Web Vitals after thorough optimization, when sub-100ms global TTFB is required, and when a React team is available to maintain the build.

App Impact Audit & Replacement

We test every installed app individually , measuring its JavaScript weight, render-blocking behavior, and network requests. You get a ranked impact report and for every slow app, a vetted faster alternative with migration steps so you never lose functionality.

Liquid Template Refactoring

We audit every template for inefficient loops, redundant Liquid logic, and render-blocking patterns. Each template gets a before/after render-time comparison, and we refactor code to cut server response times and improve TTFB across all page types.

Image & Media Optimization

We implement responsive srcsets, modern formats (WebP/AVIF), proper lazy loading, and correct sizing for every image. Product images, hero banners, and collection thumbnails are all optimized without sacrificing visual quality.

Third-Party Script Control

Every external script (GTM, Meta Pixel, Hotjar, Klaviyo, etc.) is identified and categorized. We defer, async, or remove scripts based on their impact, and provide a full analysis document so your team knows exactly what's running and why.

Core Web Vitals Engineering

We target LCP, INP, and CLS individually , fixing layout shifts from dynamic content, optimizing interaction handlers, and preloading critical assets. We monitor real-user CrUX data over 2–4 weeks until all metrics pass Google's 28-day rolling window.

Performance Safeguarding

After deployment, we provide 30 days of monitoring to catch regressions from app updates or new content. You also receive a Speed Budget Document with max JS size, image targets, and app limits , so your team doesn't re-break what we fixed.

We clone your Shopify store to a secure staging environment and run a full performance audit , PageSpeed, Core Web Vitals, waterfall analysis, and real-device testing. Your live store is never touched during this phase.

Every installed app is tested individually for its JavaScript footprint, render-blocking behavior, and network requests. You receive a ranked report showing exactly which apps are costing you speed , and faster alternatives where they exist.

Over 1–2 weeks, we implement all fixes on staging: Liquid template refactoring, image delivery optimization, script deferral, font loading, and CSS cleanup. Zero downtime to your live store.

We monitor real-user field data (CrUX) over 2–4 weeks, making iterative adjustments until LCP, INP, and CLS consistently pass in Google's 28-day rolling window , lab scores.

Once validated, all changes are migrated to your live store. You receive complete documentation of every change made, a speed budget for future development, and a before/after performance report.

Before/After Speed Report

PageSpeed and Core Web Vitals scores before and after optimization, with waterfall comparisons.

App Impact Report

Every installed app ranked by JavaScript footprint with specific load-time cost per app.

Competitor Speed Benchmark

How your store stacks up against 3–5 direct competitors on LCP, TTFB, and Speed Index.

Revenue Impact Projection

Custom report mapping your speed improvements to projected revenue gains using your actual traffic and conversion data.

Google Ads / CPC Savings Report

Analysis of how improved page speed lowers your Quality Score penalty and reduces cost-per-click for paid campaigns.

30-Day Post-Launch Monitoring

30 days of monitoring after deployment to ensure gains hold after app updates, theme changes, or new content.

App Replacement Playbook

For every slow app we recommend removing, a vetted faster alternative with step-by-step migration instructions.

SEO Impact Forecast

Projected ranking improvements based on Core Web Vitals fixes, with estimated organic traffic gains from your Search Console data.

Speed Budget Document

A living document setting performance budgets for future development , max JS size, image targets, app limits , so your team doesn't re-break things.

Executive Summary (1-Pager)

A non-technical summary for stakeholders showing what was done, what improved, and what it means in dollars.

Liquid Code Audit

Template-by-template analysis with specific optimization recommendations and before/after render times.

Third-Party Script Analysis

Every external script identified and categorized with defer, async, or remove recommendations.