Hosting Migration, PHP Update & Technical SEO for WordPress Roofing Site
Roofing & Construction · < 50 Employees · WordPress
56%
Mobile LCP Reduction
100%
Mobile TBT Eliminated
54%
Desktop LCP Reduction
Project Overview
RTS Roofs is a roofing company whose WordPress site suffered from outdated software, an old PHP version, and slow hosting. They needed a comprehensive overhaul including speed optimization, technical SEO, and hosting migration.
The site was running on outdated PHP, outdated WordPress core, and slow shared hosting. Beyond speed, the site had technical SEO issues that were limiting local search visibility. A complete technical overhaul was required.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Eliminate Total Blocking Time on mobile
- Achieve perfect desktop performance score
- Company Name
- RTS Roofs
- Company Size
- < 50 Employees
- Industry
- Roofing & Construction
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
56%
Mobile LCP Reduction
Mobile LCP dropped from 8.0s to 3.5s.
100%
Mobile TBT Eliminated
Mobile TBT reduced from 60ms to 0ms.
54%
Desktop LCP Reduction
Desktop LCP improved from 1.3s to 0.6s.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.9s |
| Desktop LCP | 1.3s |
| Desktop TBT | 10ms |
| Desktop CLS | 0.001 |
| Desktop SI | 1.3s |
| Mobile FCP | 4.0s |
| Mobile LCP | 8.0s |
| Mobile TBT | 60ms |
| Mobile CLS | 0 |
| Mobile SI | 7.1s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.6s |
| Desktop LCP | 0.6s |
| Desktop TBT | 0ms |
| Desktop CLS | 0.001 |
| Desktop SI | 0.6s |
| Mobile FCP | 2.4s |
| Mobile LCP | 3.5s |
| Mobile TBT | 0ms |
| Mobile CLS | 0 |
| Mobile SI | 4.2s |
Our Approach
A systematic, step-by-step process tailored to RTS Roofs's needs.
Technical Assessment
Assessed hosting, PHP version, WordPress core, and all plugins.
Hosting Migration
Migrated to modern, performance-optimized hosting with current PHP.
Software Updates
Updated WordPress core, PHP, and all plugins to latest versions.
Speed Optimization
Implemented comprehensive speed optimizations post-migration.
Technical SEO
Fixed technical SEO issues including structured data, sitemaps, and crawlability.
Key Takeaways
Outdated PHP and hosting are often the root cause of poor performance.
Combining hosting migration with optimization delivers the biggest results.
Technical SEO and speed optimization work together to boost local rankings.
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