The Challenge
Project Overview
Phenix Label needed help with server configuration, performance consulting, and full implementation to improve the speed and reliability of their WordPress site.
The site had server-level issues compounding frontend performance problems. The hosting environment wasn't properly configured for WordPress, leading to slow TTFB and inconsistent load times.
This is the kind of result our WordPress speed optimization service delivers. See how we approach every WordPress engagement.
The Goals
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Fix server configuration causing timeouts
- Achieve 0ms Total Blocking Time
- Deliver sub-1s desktop LCP
The Solution
Our Approach
A systematic, step-by-step process tailored to Phenix Label's needs.
- 1
Server Audit
Reviewed hosting configuration, caching, and server response times.
- 2
Server Configuration
Optimized server settings, PHP configuration, and caching layers.
- 3
Performance Consulting
Provided strategic recommendations for long-term performance.
- 4
Frontend Implementation
Implemented theme, plugin, and media optimizations.
- 5
Validation
Confirmed improvements with performance testing tools.
The Results
Outcomes
Core metrics that improved over the duration of the project.
- 0ms TBT Achieved. Total Blocking Time reduced to 0ms on both mobile and desktop.
- 0.5s Desktop LCP. Desktop LCP optimized to just 0.5s.
- 0.9s Desktop Speed Index. Desktop Speed Index brought down to 0.9s.
Lessons
Key Takeaways
- Server-level issues must be resolved before frontend optimization can be effective.
- Proper hosting configuration is foundational to WordPress performance.
- Combining consulting with implementation ensures recommendations actually get executed.
