The Challenge
Project Overview
Lamont Law needed their WordPress site optimized for speed to improve user experience and search rankings in the competitive legal services space.
The legal services industry is highly competitive in search. Their site's slow loading speed was impacting rankings and making it harder for potential clients to engage with their content.
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The Goals
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 2.5s
- Achieve 90+ mobile performance score
- Reduce Total Blocking Time across devices
The Solution
Our Approach
A systematic, step-by-step process tailored to Lamont Law's needs.
- 1
Performance Audit
Comprehensive audit of the WordPress installation.
- 2
Theme & Plugin Optimization
Streamlined theme and reduced plugin overhead.
- 3
Media Optimization
Optimized images and media across all pages.
- 4
Caching Configuration
Set up proper caching for optimal performance.
- 5
Mobile Optimization
Ensured fast performance on mobile devices.
The Results
Outcomes
Core metrics that improved over the duration of the project.
- 85% Desktop LCP Reduction. Desktop LCP dropped from 4.1s to 0.6s, an 85% improvement.
- 99 Mobile Perf Score. Mobile performance score improved from 65 to 99.
- 88% Mobile SI Reduction. Mobile Speed Index improved from 16.9s to 2.0s, an 88% improvement.
Lessons
Key Takeaways
- Legal sites benefit enormously from speed, potential clients leave slow sites quickly.
- Local SEO rankings are influenced by page speed performance.
- Mobile optimization is critical for legal services where many users search on phones.
