How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance

The Challenge

Project Overview

Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies across the installation. We worked directly with a member of their team to run a full audit and implement improvements. This included optimizing the theme, plugins, scripts, images, and database so the site could load faster and deliver a smoother experience for both ads and organic visitors.

Yakka Finance wanted to improve website speed to increase the effectiveness of their advertising and provide a faster browsing experience for potential clients. The site had a large number of pages and posts, all suffering from theme inefficiencies, bloated plugins, and unoptimized media.

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The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Reduce mobile LCP below 3s
• Achieve perfect desktop Performance score
• Reduce CLS below 0.1 on desktop
• Improve mobile Speed Index below 3s

The Solution

Our Approach

A systematic, step-by-step process tailored to Yakka Finance's needs.

1. 1

   Full Performance Audit

   Audited theme, plugins, scripts, images, and database.

2. 2

   Theme Optimization

   Cleaned up theme code for better rendering performance.

3. 3

   Plugin Optimization

   Reduced plugin overhead and optimized load order.

4. 4

   Image & Media Optimization

   Compressed and converted images across all pages.

5. 5

   Database Cleanup

   Optimized database queries and cleaned up bloat.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 89% Mobile LCP Reduction. Mobile LCP dropped from 25.9s to 2.9s.
• 85% Desktop LCP Reduction. Desktop LCP dropped from 4.0s to 0.6s.
• 79% Mobile TBT Reduction. Mobile TBT reduced from 380ms to 80ms.

Lessons

Key Takeaways

• Ad-driven sites benefit enormously from speed improvements, faster pages = lower bounce = better ROI.
• WordPress theme optimization often delivers the biggest performance gains.
• Database cleanup is essential for sites with large amounts of content.