How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance
Business Financing and Loans · 11 to 50 Employees · WordPress
89%
Mobile LCP Reduction
85%
Desktop LCP Reduction
79%
Mobile TBT Reduction
"Couldn't be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest."
Grace Smallman
Project Overview
Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies across the installation. We worked directly with a member of their team to run a full audit and implement improvements. This included optimizing the theme, plugins, scripts, images, and database so the site could load faster and deliver a smoother experience for both ads and organic visitors.
Yakka Finance wanted to improve website speed to increase the effectiveness of their advertising and provide a faster browsing experience for potential clients. The site had a large number of pages and posts, all suffering from theme inefficiencies, bloated plugins, and unoptimized media.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 3s
- Achieve perfect desktop Performance score
- Reduce CLS below 0.1 on desktop
- Improve mobile Speed Index below 3s
- Company Name
- Yakka Finance
- Company Size
- 11 to 50 Employees
- Industry
- Business Financing and Loans
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
89%
Mobile LCP Reduction
Mobile LCP dropped from 25.9s to 2.9s.
85%
Desktop LCP Reduction
Desktop LCP dropped from 4.0s to 0.6s.
79%
Mobile TBT Reduction
Mobile TBT reduced from 380ms to 80ms.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 1.0s |
| Desktop LCP | 4.0s |
| Desktop TBT | 80ms |
| Desktop CLS | 0.27 |
| Desktop SI | 4.0s |
| Mobile FCP | 4.9s |
| Mobile LCP | 25.9s |
| Mobile TBT | 380ms |
| Mobile CLS | 0.049 |
| Mobile SI | 12.2s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.3s |
| Desktop LCP | 0.6s |
| Desktop TBT | 60ms |
| Desktop CLS | 0.017 |
| Desktop SI | 1.0s |
| Mobile FCP | 1.1s |
| Mobile LCP | 2.9s |
| Mobile TBT | 80ms |
| Mobile CLS | 0.039 |
| Mobile SI | 2.5s |
Our Approach
A systematic, step-by-step process tailored to Yakka Finance's needs.
Full Performance Audit
Audited theme, plugins, scripts, images, and database.
Theme Optimization
Cleaned up theme code for better rendering performance.
Plugin Optimization
Reduced plugin overhead and optimized load order.
Image & Media Optimization
Compressed and converted images across all pages.
Database Cleanup
Optimized database queries and cleaned up bloat.
Key Takeaways
Ad-driven sites benefit enormously from speed improvements — faster pages = lower bounce = better ROI.
WordPress theme optimization often unlocks the biggest performance gains.
Database cleanup is essential for sites with large amounts of content.
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