Page Builder Cleanup & Plugin Optimization for WordPress Education Site
Education · < 10 Employees · WordPress
2.5x
Speed Improvement
70%
Load Time Reduction
85+
Performance Score
Project Overview
School of Toy needed their WordPress site optimized for speed to provide a better experience for visitors and improve search visibility.
The WordPress site was built with a heavy page builder and numerous plugins, creating a bloated frontend that loaded slowly across all devices.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Improve overall page speed
- Reduce page builder bloat
- Improve search visibility
- Company Name
- School of Toy
- Company Size
- < 10 Employees
- Industry
- Education
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
2.5x
Speed Improvement
Pages load significantly faster across all devices.
70%
Load Time Reduction
Average page load time dropped dramatically.
85+
Performance Score
Consistent high scores on PageSpeed Insights.
Our Approach
A systematic, step-by-step process tailored to School of Toy's needs.
Performance Audit
Identified the main bottlenecks in theme and plugin setup.
Page Builder Optimization
Streamlined page builder output and reduced unnecessary code.
Plugin Optimization
Reduced plugin overhead and optimized loading priority.
Asset Optimization
Compressed and optimized images, CSS, and JavaScript.
Caching Setup
Configured proper caching for optimal repeat-visit performance.
Key Takeaways
Page builder bloat is one of the most common performance killers on WordPress.
Education sites need fast load times to keep users engaged with content.
Proper caching configuration amplifies all other optimization efforts.
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