How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress

The Challenge

Project Overview

Whistleblower Partners needed a faster website that was easier to update and more flexible than their Squarespace setup. They also wanted to improve site speed and pass Google's Core Web Vitals. Our team handled the entire migration, moving more than 200 pages and blog posts to WordPress while keeping their URL structure and SEO intact. We rebuilt the site with performance in mind, optimized every template, and prepared the new environment to support long-term scalability.

Whistleblower Partners wanted a faster, cleaner, and more manageable website. The site had over 200 posts and pages on Squarespace that needed to be migrated without losing URL structures, SEO rankings, or content.

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The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Improve Core Web Vitals
• Increase overall loading speed
• Protect SEO during the migration
• Keep the site live with zero downtime
• Build a WordPress setup that was easy to maintain

The Solution

Our Approach

A systematic, step-by-step process tailored to Whistleblower Partners's needs.

1. 1

   Content Mapping

   Mapped all 200+ pages, posts, and custom post types from Squarespace.

2. 2

   WordPress Setup

   Built a performance-optimized WordPress environment from scratch.

3. 3

   Content Migration

   Migrated all content preserving URLs, metadata, and media.

4. 4

   Performance Optimization

   Optimized every template for Core Web Vitals from day one.

5. 5

   SEO Preservation

   Implemented redirects and verified all SEO signals were maintained.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 203% Overall Performance Improvement. The site's speed score increased significantly.
• 82% LCP Improvement. Main content now loads much faster.
• 99.6% TBT Improvement. Responsiveness improved across all pages.

Lessons

Key Takeaways

• Platform migrations are the perfect time to build performance in from the start.
• Custom post types require careful planning during migration to avoid content loss.
• SEO preservation with proper redirects is critical during any migration.