Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site
Lifestyle & Content · < 10 Employees · WordPress
71%
Mobile LCP Reduction
100%
Mobile TBT Eliminated
96%
Desktop TBT Reduction
Project Overview
Try Something More is a content-rich WordPress site with hundreds of pages and blog posts. The sheer volume of content and plugins created performance bottlenecks that needed a systematic approach to resolve.
With hundreds of pages, each using different templates, plugins, and media, the site had inconsistent performance. Some pages loaded quickly while others were extremely slow. The client needed a blanket improvement that covered every page type.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Eliminate Total Blocking Time on mobile
- Reduce desktop TBT significantly
- Company Name
- Try Something More
- Company Size
- < 10 Employees
- Industry
- Lifestyle & Content
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
71%
Mobile LCP Reduction
Mobile LCP dropped from 13.5s to 3.9s.
100%
Mobile TBT Eliminated
Mobile TBT reduced from 230ms to 0ms.
96%
Desktop TBT Reduction
Desktop TBT dropped from 780ms to 30ms.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.4s |
| Desktop LCP | 1.5s |
| Desktop TBT | 780ms |
| Desktop CLS | 0.008 |
| Desktop SI | 1.5s |
| Mobile FCP | 8.1s |
| Mobile LCP | 13.5s |
| Mobile TBT | 230ms |
| Mobile CLS | 0.001 |
| Mobile SI | 8.1s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.5s |
| Desktop LCP | 1.1s |
| Desktop TBT | 30ms |
| Desktop CLS | 0.02 |
| Desktop SI | 0.5s |
| Mobile FCP | 1.3s |
| Mobile LCP | 3.9s |
| Mobile TBT | 0ms |
| Mobile CLS | 0.008 |
| Mobile SI | 4.3s |
Our Approach
A systematic, step-by-step process tailored to Try Something More's needs.
Full Site Audit
Audited every major page template to identify common performance issues.
Theme Optimization
Streamlined theme code and removed render-blocking resources.
Plugin Rationalization
Reduced plugin overhead by replacing heavy plugins and optimizing load order.
Media Optimization
Implemented lazy loading and next-gen image formats across all content.
CWV Tuning
Fine-tuned LCP, CLS, and INP across all major templates.
Key Takeaways
Content-heavy sites need template-level optimization, not just global fixes.
Plugin rationalization often delivers bigger gains than code-level tweaks.
Systematic auditing ensures no page type is left behind.
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