How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals

The Challenge

Project Overview

The PageSpeed Matters team was brought on to resolve the website speed issues on the Sana Benefits website. This involved collaborating with the internal marketing team, optimizing and testing performance changes on a staging environment, and coordinating a go-live date.

When the Sana Benefits Marketing team engaged PageSpeed Matters, the primary challenge was with the desktop landing pages. In response, the PageSpeed Matters team focused on enhancing the Core Web Vitals for desktop across the six targeted landing pages, all while preserving the integrity of the existing website.

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The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Pass Google's Core Web Vitals to help with Rankings
• Improve Speed to reduce Bounce Rate and increase conversion rates for advertising campaigns

The Solution

Our Approach

A systematic, step-by-step process tailored to Sana Benefits's needs.

1. 1

   Landing Page Audit

   Focused audit on the six landing pages driving paid traffic.

2. 2

   Consulting & Planning

   Collaborated with their marketing team to align optimization with campaign goals.

3. 3

   Staging Environment Testing

   All changes tested on staging before going live.

4. 4

   Implementation

   Handled full implementation of performance improvements.

5. 5

   Coordinated Go-Live

   Synchronized the launch with their team's campaign schedule.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• Passing Core Web Vitals. For key pages being used in their Advertising Campaigns.
• 250% Overall Speed Improvement. Significant improvement across all targeted landing pages.
• 44% CLS Improvement. Cumulative Layout Shift improved dramatically.

Lessons

Key Takeaways

• Landing page speed directly impacts advertising ROI.
• Consulting engagements that include implementation deliver more consistent results.
• Staging-first workflows prevent campaign disruptions.