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    Website Performance Audit Agency

    Expert Website Performance Audit Services

    Comprehensive website performance audit covering 50+ metrics, waterfall profiling, JavaScript CPU analysis, third-party script impact, and a prioritized action plan you can hand to any developer.

    Most speed tools give you a score and a generic list of recommendations. Our performance audit goes deeper, we profile your waterfall request chain, CPU execution timeline, main-thread blocking, rendering order, cache efficiency, and real-user field data. We identify root causes, not symptoms. Every finding is prioritized by its score impact and business value, so your team knows exactly what to fix first.

    Order My Audit Prioritized Roadmap
    Free Performance AuditStep 1 of 2

    How can we help?

    (select all that apply)

    Trusted by leading brands

    PlatterfulPure ParimaHer Fantasy BoxSana BenefitsYakka FinanceTherapevoNSARWhistleblower PartnersPlatterfulPure ParimaHer Fantasy BoxSana BenefitsYakka FinanceTherapevoNSARWhistleblower Partners

    Our Expertise

    Work With a Performance Audit Expert

    Every audit is run by a senior performance engineer using Lighthouse, WebPageTest, Chrome DevTools, and CrUX field data side by side. You get root-cause analysis and a prioritized roadmap, not a generic score report.

    1,500+

    Optimization projects

    100%

    Core Web Vitals pass rate

    90+

    PageSpeed scores

    Matt Suffoletto, Founder & CEO of PageSpeed Matters and performance audit expert

    Matt Suffoletto

    Founder & CEO

    Performance Audit Expert

    Who This Is For

    Is This Right for You?

    E-Commerce Stores

    Online stores where every 100ms of load time directly affects conversion rates, and where complex product pages, collection views, and checkout flows each present unique performance challenges.

    ShopifyWooCommerceMagentoBigCommerce

    Marketing Teams

    Marketing teams running paid traffic to landing pages who need to know exactly why their pages are slow, and which fixes will have the biggest impact on conversion rates and quality scores.

    Landing pagesCampaign sitesLead genContent marketing

    Development Teams

    Development teams that need expert-level performance analysis to guide their optimization work, with specific, actionable findings rather than generic tool recommendations.

    In-house devsAgenciesFreelancersCTOs

    Enterprise Organizations

    Enterprise teams that need a formal performance audit document for stakeholders, procurement, or compliance, with executive summary, detailed findings, and measurable improvement projections.

    Corporate sitesMulti-brandComplianceProcurement

    Common Problems

    What's Slowing You Down?

    Unknown Performance Bottlenecks

    You know your site is slow, but you don't know why. PageSpeed Insights gives you a score and generic recommendations, but doesn't tell you which specific resources, scripts, or rendering patterns are causing the problem. Without root-cause analysis, you're guessing at fixes.

    Guide: Speed Testing Tools

    Conflicting Tool Recommendations

    Lighthouse says one thing, GTmetrix says another, WebPageTest shows different results. Each tool measures differently, lab vs field, throttled vs unthrottled, different devices and locations. Without expert interpretation, you end up chasing contradictory recommendations.

    Guide: Tool Comparison

    No Prioritization or Impact Ranking

    Speed tools dump 30+ issues without ranking them. Your team wastes weeks fixing low-impact items while the real bottlenecks remain. A proper audit ranks every issue by score impact × effort × business value so you fix the right things first.

    Guide: Core Web Vitals

    Surface-Level Analysis Misses Root Causes

    Automated tools identify symptoms (large images, unused CSS) but miss root causes: render-blocking critical chains, excessive DOM complexity, layout thrashing, unoptimized font loading, and JavaScript execution bottlenecks that require waterfall and CPU profiling to diagnose.

    Guide: Core Web Vitals

    Lab Scores Don't Match Real User Experience

    Your Lighthouse score is 90+ but real users complain about slowness. Lab tests measure one simulated visit; real users experience variability from different devices, networks, cached vs uncached visits, and third-party script timing. A proper audit bridges this gap.

    Guide: Lab vs Field Data

    No Baseline for Measuring Improvement

    Without a comprehensive audit establishing baseline metrics across all page templates, you can't measure the impact of optimizations. You need before/after data across lab metrics, field data, and business KPIs to prove ROI.

    Guide: Measuring Performance

    Our Solutions

    How We Fix It

    01

    Multi-Layer Waterfall Analysis

    We analyze the complete request waterfall for every key page template, identifying critical chains, render-blocking resources, connection timing, server response patterns, and resource loading order. This reveals exactly which requests are delaying your LCP and FCP.

    02

    JavaScript CPU Profiling

    We profile main-thread JavaScript execution to identify long tasks, heavy event handlers, layout thrashing, forced reflows, and inefficient third-party scripts. This is the only way to find TBT and INP bottlenecks that waterfall analysis alone can't reveal.

    03

    Third-Party Script Impact Assessment

    Every third-party script (analytics, ads, chat, social, A/B testing) is individually profiled for network cost, CPU time, main-thread blocking, and impact on Core Web Vitals. You see exactly what each script costs in milliseconds and score points.

    04

    Image & Asset Optimization Audit

    Every image, font, CSS, and JavaScript file analyzed for format efficiency, compression, sizing, lazy-loading, preloading, and caching. We calculate the exact savings available from format conversion, responsive sizing, and delivery optimization.

    05

    Core Web Vitals Deep Dive

    LCP, INP, and CLS analyzed individually with root-cause identification for each metric. We trace LCP to its exact resource and rendering chain, INP to its specific interaction handler, and CLS to its layout shift source, across both lab and field data.

    06

    Prioritized Action Plan with Loom Walkthrough

    Every finding ranked by score impact × implementation effort × business value. High-impact, low-effort fixes come first. The plan includes a Loom video walkthrough where we explain every finding in plain English, no jargon, no confusion.

    The Data

    The Impact of a Faster Site

    53%

    of mobile visitors leave if a page takes longer than 3 seconds to load

    Source: Google

    ~7%

    conversion loss from a 1-second delay

    Source: Portent

    70%

    more organic traffic for sites passing Core Web Vitals

    Source: Google

    ~1%

    more conversions per 100ms faster load time

    Source: Deloitte/Google

    Proof

    Our Results

    Real engagements, real performance improvements, real revenue impact.

    Therapevo
    WordPress

    Therapevo

    Audit identified 28 issues, all resolved. Lighthouse performance from 32 to 96, LCP from 8.4s to 1.6s, all Core Web Vitals passing in CrUX.

    View Case Study
    Pure Parima
    Shopify

    Pure Parima

    Audit revealed 3rd-party scripts consuming 2.8s of main-thread time. After remediation: mobile Lighthouse from 29 to 87, TBT from 2,800ms to 180ms.

    View Case Study
    Platterful
    Shopify

    Platterful

    Audit identified render-blocking Liquid, unoptimized images, and heavy app scripts. 80% load time reduction after implementing prioritized action plan.

    View Case Study
    See All Case Studies

    ROI Calculator

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    Enter your URL — in 30 seconds, you'll see exactly how much revenue slow speed is costing you.

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    Our Process

    How It Works

    01

    Data Collection & Baseline

    We run comprehensive lab tests (Lighthouse, WebPageTest, Chrome DevTools) and pull real-user field data (CrUX, RUM) for every key page template, homepage, product/service pages, landing pages, blog posts, and category pages. Each page gets mobile and desktop testing across multiple locations. This establishes your complete performance baseline.

    02

    Deep Multi-Layer Analysis

    We analyze every layer: server response timing (TTFB), request waterfall (critical chains, render-blocking resources), CPU profiling (main-thread tasks, long tasks, JS execution), rendering pipeline (layout, paint, composite), third-party script impact, image/asset efficiency, and caching configuration. Each layer gets its own section in the report.

    03

    Root Cause Identification

    For every Core Web Vital metric, we trace to the root cause, not the symptom. LCP gets traced to its exact resource and rendering chain. INP gets traced to its specific JavaScript handler. CLS gets traced to its layout shift source element. This is the analysis that automated tools can't do.

    04

    Impact-Weighted Prioritization

    Every finding is ranked by: (1) score impact, how many Lighthouse/CWV points it's worth, (2) implementation effort, hours to fix, (3) business value, traffic × conversion impact. High-impact, low-effort fixes go to the top. You get a clear, numbered action plan.

    05

    Report Delivery & Loom Walkthrough

    You receive a detailed written report with all findings, data, and recommendations, plus a Loom video walkthrough where we explain every finding in plain English. We then schedule a live strategy session to discuss implementation priorities and answer questions.

    Deliverables

    What You'll Receive

    Every engagement includes comprehensive documentation and reporting.

    Comprehensive Audit Report

    Detailed written report covering all 50+ metrics across server, rendering, JavaScript, images, third-party scripts, and Core Web Vitals, with screenshots, waterfall charts, and data tables.

    Loom Video Walkthrough

    A 20–45 minute video walking through every finding in plain English, showing exactly what's slow, why it's slow, and what to do about it. Shareable with your entire team.

    Waterfall Analysis

    Complete request waterfall for every key page template showing critical chains, render-blocking resources, connection timing, and resource loading order with annotated bottlenecks.

    JavaScript CPU Profile

    Main-thread execution timeline showing long tasks, heavy event handlers, layout thrashing, forced reflows, and third-party script CPU impact, with specific function-level attribution.

    Third-Party Script Report

    Every third-party script individually profiled for network cost, CPU time, main-thread blocking, and Core Web Vitals impact, with remove/defer/keep recommendations.

    Image & Asset Audit

    Every image analyzed for format, compression, sizing, lazy-loading, and preloading status. Every font, CSS, and JS file assessed for delivery efficiency. Includes calculated savings.

    Core Web Vitals Root Cause Report

    LCP, INP, and CLS individually traced to root causes with specific fix recommendations, not generic advice, but exact elements, resources, and code paths causing each issue.

    Prioritized Action Plan

    Numbered list of every fix ranked by score impact × effort × business value. Each item includes: what to fix, why it matters, expected improvement, and implementation guidance.

    Competitor Speed Benchmark

    How your performance compares against 3–5 direct competitors across Lighthouse scores, Core Web Vitals, and page weight, identifying competitive advantages and gaps.

    Revenue Impact Projection

    Custom report mapping your speed improvements to projected conversion gains, organic traffic improvements, and revenue impact based on your actual traffic and conversion data.

    Caching & CDN Assessment

    Complete review of browser caching, CDN configuration, edge caching, object caching, and page caching, with specific configuration recommendations.

    Performance Baseline Document

    Before-optimization baseline metrics for every page template, creating the measurement foundation to prove ROI after fixes are implemented.

    Pricing

    Transparent Speed Optimization Pricing

    Get an instant estimate based on your site profile. No hidden fees, no lock-in contracts — just measurable speed improvements and revenue gains.

    Step 1 of 8

    Takes ~2 minutes

    What's your main goal?

    Pick the outcome that matters most to you.

    What We Handle

    What A Full Performance Audit Covers

    A complete audit covers Core Web Vitals, server response, render path, third-party scripts, caching, and competitor benchmarking.

    Core Web Vitals Diagnosis

    Analyze LCP, INP, and CLS in both lab and field data, identify the top-impact templates, and explain root causes per metric.

    LCPINPCLS

    Server and TTFB Analysis

    Measure server response under realistic conditions, identify slow queries, and recommend infrastructure or caching changes.

    TTFBDBCaching

    Render Path Analysis

    Map render-blocking resources, critical CSS opportunities, and JavaScript execution cost across key templates.

    Critical CSSDeferExecution

    Third-Party Script Audit

    Inventory every external script with main-thread cost, network weight, and a defer, delay, facade, or remove recommendation.

    TagsPixelsChat

    Image and Asset Audit

    Audit image weight, formats, dimensions, and lazy-load coverage. Recommend responsive sizing and next-gen format adoption.

    WebPAVIFResponsive

    Competitor Benchmark

    Benchmark your performance against direct competitors so you know exactly how far ahead or behind you are.

    BenchmarkCompetitorsField Data

    Deep Dives

    Related Guides

    PageSpeed Insights vs GTmetrix vs WebPageTest vs Lighthouse

    Ultimate Measurement Tools and Data Guide

    The Complete Guide to Core Web Vitals

    Web Performance Optimization: Complete Guide

    FAQ

    Frequently Asked Questions

    Our website performance audit (also called a website speed audit) covers field data from CrUX, lab profiling via Lighthouse and WebPageTest, waterfall and CPU analysis across every key template, third-party script inventory, image and asset weight review, server response (TTFB) testing, and a prioritized fix plan ranked by business impact.

    The audit covers 50+ metrics across 6 areas: server performance (TTFB, response times, caching), rendering pipeline (critical CSS, render-blocking resources, paint timing), JavaScript (CPU profiling, long tasks, bundle analysis), images/assets (format, compression, sizing, lazy loading), third-party scripts (individual impact assessment), and Core Web Vitals (LCP, INP, CLS root cause analysis). You receive a detailed written report plus a Loom video walkthrough.

    PageSpeed Insights gives you a score and generic recommendations. Our audit goes 10x deeper: we profile your request waterfall, analyze JavaScript CPU execution at the function level, individually assess every third-party script's impact, trace each Core Web Vital to its root cause, and rank every finding by score impact × effort × business value. We also analyze real-user CrUX field data alongside lab results, something PSI shows but doesn't interpret.

    Both options are available. The audit itself is a standalone deliverable with a prioritized action plan your team can implement. Most clients choose our optimization service to implement the fixes, in which case the audit serves as the foundation. Either way, you receive a Loom video explaining every finding so your team fully understands the issues.

    Typically 3–5 business days from kickoff to report delivery, depending on the number of page templates and site complexity. The Loom video walkthrough is recorded alongside the report. The live strategy session is scheduled within a week of report delivery.

    We use a combination of: Chrome DevTools (waterfall, CPU profiling, rendering analysis), Lighthouse (lab metrics), WebPageTest (multi-location, connection simulation), CrUX API/BigQuery (real-user field data), and custom instrumentation for third-party script impact assessment. No single tool provides complete visibility, expert interpretation across tools is what makes the audit valuable.

    Yes, the audit is designed to be actionable for developers. The written report includes specific technical findings with code-level detail. The Loom video explains findings in plain English for non-technical stakeholders. The prioritized action plan gives your team a clear implementation roadmap. Many clients share the video in Slack or team meetings.

    Yes. Mobile and desktop have different performance characteristics, mobile Lighthouse uses 4x CPU throttling and slow 4G simulation, while real mobile users face additional challenges from device capabilities and network conditions. We audit both and highlight where mobile-specific optimizations are needed.

    We've audited sites across 20+ platforms including Shopify, WordPress, WooCommerce, Magento, BigCommerce, Webflow, Wix, Squarespace, HubSpot, Drupal, and custom-built applications. Performance fundamentals (waterfall analysis, CPU profiling, CWV optimization) apply regardless of platform. If we haven't worked with your specific platform, we'll let you know upfront.

    Testimonials

    What Audit Clients Say

    "Platterful saw major improvements in site speed after working with Matt and the PageSpeed Matters team. They took our mobile score from the 50s to over 90 while keeping SEO intact. They were responsive, helpful, and continued to support us even after the project ended. Highly recommend."

    Mobile score: 50s to 90+

    L

    Lowell

    Co-Founder, Platterful

    "Matt and the PageSpeed Matters team successfully helped us improve our page speed load times and get our core web vitals into the green."

    Passed Core Web Vitals

    CS

    Caleb Simonyi Gindele

    Owner, Therapevo

    "Couldn't be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest."

    Mobile LCP 25.9s to 2.9s

    GS

    Grace Smallman

    Yakka Finance

    Ready to Find Out What's Slowing You Down?

    Order a full performance audit and get a prioritized roadmap of fixes with measurable revenue impact.

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    Speed performance gauge showing optimized score