Data Study · CRO

    CAPTCHA Market Share 2026: reCAPTCHA Outnumbers Rivals 8 to 1

    reCAPTCHA appears on 1,580,818 of 40.3M homepages crawled in 2026, against 107,207 for Cloudflare Turnstile and 78,873 for hCaptcha.

    • 40.3M homepages
    • PageSpeed Matters + HTTP Archive, Sept 2026
    WordPress with45.8%Shopify with44.0%Shopify without58.4%

    Key Findings

    1. Across 40.3M homepages crawled since 1 Jan 2026, reCAPTCHA is on 1,580,818, Cloudflare Turnstile on 107,207 and hCaptcha on 78,873.

    2. In HTTP Archive's Sept 2026 top 1M crawl, reCAPTCHA is on 115,268 homepages, Cloudflare Turnstile on 26,692 and hCaptcha on 3,248.

    3. Top 1M homepages loading a CAPTCHA pass Core Web Vitals 36.4% of the time (144,150 homepages), against 44.1% without (638,700); their median LCP is 227 ms slower and INP 21 ms slower.

    4. CAPTCHAs are a WordPress habit: 29.5% of top 1M WordPress homepages load one (33,499 of 113,593), against 4.6% of Shopify homepages (2,147 of 47,127) and 17.4% of sites on other platforms.

    5. WordPress homepages with a CAPTCHA pass 45.8% of the time (28,912 with CrUX) against 50.4% without (71,001), and carry a median 1.26 MB of JavaScript against 0.58 MB.

    6. Shopify homepages show the widest gap: 44.0% pass with a CAPTCHA (2,069) against 58.4% without (43,188), a 14.4 point difference.

    7. The gap narrows among popular sites: 45.4% against 49.6% in the Top 10K and 39.9% against 42.9% in ranks 10K to 100K, compared with 35.8% against 44.2% in the rest of the top 1M.

    HTTP Archive sample: CWV pass rate with vs without a CAPTCHA, by platform
    WordPress with45.8%
    WordPress without50.4%
    Shopify with44%
    Shopify without58.4%
    Other platforms with32.9%
    Other platforms without41.2%

    Source: PageSpeed Matters. HTTP Archive top 1M crawl, Sept 2026, mobile, CrUX p75.

    Correlation only: CAPTCHA sites are often heavier builds overall.

    In this study

    HTTP Archive sample: CWV pass rate with and without a CAPTCHA

    GroupPass with CAPTCHAPass withoutMedian LCP withMedian LCP withoutHomepages with CAPTCHA
    Top 10K45.4%49.6%1,790 ms1,786 ms1,598
    Top 100K39.9%42.9%1,992 ms1,962 ms14,323
    Top 1M35.8%44.2%2,350 ms2,080 ms128,229
    WordPress45.8%50.4%2,161 ms2,152 ms33,499
    Shopify44.0%58.4%2,047 ms1,916 ms2,147
    Webflow47.8%50.3%2,122 ms2,133 ms602
    Other platforms32.9%41.2%2,371 ms2,076 ms107,669
    All homepages36.4%44.1%2,294 ms2,067 ms144,150

    Source: PageSpeed Matters, HTTP Archive and CrUX, Sept 2026. Top 100K is ranks 10K to 100K and Top 1M is the rest. Medians are CrUX p75 values.

    Summary

    CAPTCHAs protect forms from spam and bots, but they arrive as third-party scripts, and some setups load them on every page rather than only where a form lives. We wanted two answers: which CAPTCHA tools sites actually use, and how sites that load one compare on speed.

    On adoption, one tool dominates. reCAPTCHA appears on 1,580,818 of 40.3 million homepages crawled, against 107,207 for Cloudflare Turnstile and 78,873 for hCaptcha, roughly 8 to 1 against the two rivals combined. On speed, top 1M homepages that load a CAPTCHA pass Core Web Vitals less often than those that do not, on every platform in our comparison.

    What we measured

    We used two separate samples, and the numbers from each should be read on their own.

    Adoption counts cover 40.3 million homepages crawled between January and October 2026. We counted homepages carrying each vendor's script paths.

    Speed figures come from the HTTP Archive crawl of the top 1M sites from September 2026, on mobile, joined to Chrome UX Report (CrUX) field data at the 75th percentile. 144,150 homepages load a CAPTCHA and 638,700 do not. A homepage passes Core Web Vitals when loading, responsiveness and visual stability are all good.

    This is a correlation. Sites that load a CAPTCHA are often heavier builds in general, so the speed gap should not be read as the cost of the CAPTCHA script alone.

    reCAPTCHA leads, and WordPress sites use CAPTCHAs most

    Across 40.3 million homepages crawled since January 1, 2026, reCAPTCHA is on 1,580,818, Cloudflare Turnstile on 107,207 and hCaptcha on 78,873.

    HTTP Archive's top 1M crawl, which covers only the most visited sites and detects tools differently, shows the same order. reCAPTCHA is on 115,268 homepages, Cloudflare Turnstile on 26,692 and hCaptcha on 3,248. Because the two samples are built differently, counts from one should not be compared directly with the other.

    By platform, CAPTCHAs are a WordPress habit. 29.5% of top 1M WordPress homepages load one (33,499 of 113,593), against 4.6% of Shopify homepages (2,147 of 47,127) and 17.4% of sites on other platforms. On WordPress, CAPTCHAs likely arrive through contact form and login protection plugins, some of which load the script on every page.

    Sites with a CAPTCHA pass Core Web Vitals less often

    Top 1M homepages loading a CAPTCHA pass Core Web Vitals 36.4% of the time (144,150 homepages), against 44.1% without (638,700). Their median LCP is 227 ms slower and their median INP is 21 ms slower.

    The gap narrows among popular sites. In the Top 10K, homepages with a CAPTCHA pass 45.4% against 49.6% without (1,447 and 5,075 with CrUX). In ranks 10K to 100K it is 39.9% against 42.9%. In the rest of the top 1M it widens to 35.8% against 44.2%. Larger sites may be more likely to load CAPTCHA scripts only where they are needed, though our data does not show where on each site the script loads.

    The gap shows up on every platform, widest on Shopify

    Comparing sites on the same platform removes some of the platform mix, and the gap stays. WordPress homepages with a CAPTCHA pass 45.8% of the time (28,912 with CrUX) against 50.4% without (71,001). They also carry a median 1.26 MB of JavaScript against 0.58 MB, which suggests CAPTCHA sites are heavier builds overall, not just one script heavier.

    Shopify homepages show the widest gap: 44.0% pass with a CAPTCHA (2,069) against 58.4% without (43,188), a 14.4 point difference. Webflow homepages are closer, at 47.8% against 50.3%, and sites on other platforms pass 32.9% with a CAPTCHA against 41.2% without.

    What this means for your site

    You can keep spam protection without paying for it on every page.

    • Load the CAPTCHA only on pages with a form, not site-wide. Most form and security plugins have a setting for this.
    • Load it when the visitor focuses the form or scrolls it into view, rather than during the first page load.
    • Consider lighter or invisible checks, such as honeypot fields or server-side spam filtering, for low-risk forms.
    • After any change, check the page in PageSpeed Insights and confirm the form still blocks spam.

    If you run WordPress, check which plugin adds the CAPTCHA and whether it loads on your homepage at all. That is often the quickest win.

    Sources

    • PageSpeed Matters analysis of 40.3M homepages crawled January to October 2026
    • HTTP Archive crawl of the top 1M sites, September 2026, mobile
    • Chrome UX Report (CrUX) documentation, Google: https://developer.chrome.com/docs/crux

    Embed this research

    Paste this on your site to embed the chart. It links back to the source automatically.

    <iframe id="psm-captcha-market-share" src="https://www.pagespeedmatters.com/embed/data-studies/captcha-market-share" width="100%" height="600" style="width:100%;border:1px solid #E2E3E1;border-radius:12px" loading="lazy" title="CAPTCHA Market Share 2026: reCAPTCHA Outnumbers Rivals 8 to 1 - PageSpeed Matters"></iframe>
    <script>window.addEventListener("message",function(e){if(e&&e.data&&e.data.psmEmbed==="captcha-market-share"&&e.data.height){var f=document.getElementById("psm-captcha-market-share");if(f){f.style.height=e.data.height+"px";}}});</script>
    <p style="font:14px/1.5 system-ui,sans-serif">Source: <a href="https://www.pagespeedmatters.com/resources/data-studies/captcha-market-share">CAPTCHA Market Share 2026: reCAPTCHA Outnumbers Rivals 8 to 1 - PageSpeed Matters</a></p>

    Frequently asked questions

    What is the most popular CAPTCHA?

    reCAPTCHA, by a wide margin. Across 40.3 million homepages crawled since January 1, 2026, it appears on 1,580,818, against 107,207 for Cloudflare Turnstile and 78,873 for hCaptcha.

    Do CAPTCHAs slow down websites?

    Sites that load one tend to be slower. Top 1M homepages with a CAPTCHA pass Core Web Vitals 36.4% of the time against 44.1% without, with a median LCP 227 ms slower and INP 21 ms slower. CAPTCHA sites are often heavier builds overall, so not all of that gap is the CAPTCHA script.

    How common are CAPTCHAs on WordPress sites?

    Common. 29.5% of top 1M WordPress homepages load a CAPTCHA, against 4.6% of Shopify homepages and 17.4% of sites on other platforms.

    A CAPTCHA only needs to load where a form lives, and moving it off the rest of the site keeps spam protection without slowing every page. Need help with this? See our conversion rate optimization agency.

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    How we measured

    Methodology & Source

    Data source
    40.3M homepages crawled Jan to Oct 2026; HTTP Archive crawl of the top 1M sites with Chrome UX Report field data
    Collection date
    September 2026
    Sample
    40.3M homepages
    Release
    PageSpeed Matters + HTTP Archive, Sept 2026

    Adoption counts: vendor script paths on 40.3M homepages crawled Jan to Oct 2026. Speed: HTTP Archive Sept 2026 top 1M crawl, mobile, CrUX p75; 144,150 homepages with a CAPTCHA vs 638,700 without. The two samples are separate. Speed results are correlations, since CAPTCHA sites are often heavier WordPress builds.

    Using this data?

    Cite this study

    Link back to the study when you cite it.

    APA

    Matt Suffoletto. (2026). CAPTCHA Market Share 2026: reCAPTCHA Outnumbers Rivals 8 to 1. PageSpeed Matters. https://www.pagespeedmatters.com/resources/data-studies/captcha-market-share

    Plain link

    CAPTCHA Market Share 2026: reCAPTCHA Outnumbers Rivals 8 to 1 - PageSpeed Matters - https://www.pagespeedmatters.com/resources/data-studies/captcha-market-share

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