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    Case Study · Behavioral Pharma

    Theme & Form Optimization for WordPress Pharmaceutical Site

    • WordPress
    • Healthcare
    • Pharmaceutical
    • < 50 Employees
    • Speed Optimization
    Behavioral Pharma website

    Results

    Before vs After

    BeforePageSpeed Insights
    Scores before optimization
    Metric Score
    Mobile Perf Score 83
    Desktop Perf Score 83
    Mobile FCP 3.5s
    Desktop FCP 0.8s
    Mobile LCP 3.5s
    Desktop LCP 1.7s
    Mobile TBT 70ms
    Desktop TBT 240ms
    Mobile SI 3.6s
    Desktop SI 1.3s
    AfterPageSpeed Insights
    Scores after optimization
    Metric Score
    Mobile Perf Score 98
    Desktop Perf Score 93
    Mobile FCP 0.9s
    Desktop FCP 0.3s
    Mobile LCP 1.5s
    Desktop LCP 0.7s
    Mobile TBT 0ms
    Desktop TBT 0ms
    Mobile SI 3.9s
    Desktop SI 2.6s

    • 98

      Mobile Performance Score

    • 0.7s

      Desktop LCP

    • 1.5s

      Mobile LCP

    The Challenge

    Project Overview

    Behavioral Pharma is a pharmaceutical company whose WordPress site needed speed optimization to improve user experience for healthcare professionals and stakeholders.

    The site had accumulated performance debt from multiple theme customizations, form integrations, and compliance-related scripts. Healthcare professionals visiting the site expected fast, reliable access to information.

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    The Goals

    Goals & Objectives

    The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

    Our primary goals were to:

    • Improve Lighthouse performance scores above 90
    • Reduce LCP on mobile and desktop
    • Maintain compliance requirements

    The Solution

    Our Approach

    A systematic, step-by-step process tailored to Behavioral Pharma's needs.

    1. Performance Audit

      Audited all performance bottlenecks including compliance scripts.

    2. Theme Optimization

      Streamlined theme code and reduced asset bloat.

    3. Form Optimization

      Optimized form loading to reduce page weight.

    4. Caching & CDN

      Implemented caching and CDN for faster global delivery.

    5. Compliance Check

      Ensured optimizations didn't impact compliance requirements.

    The Results

    Outcomes

    Core metrics that improved over the duration of the project.

    • 98 Mobile Performance Score. Mobile Lighthouse performance score jumped from 83 to 98 after optimization.
    • 0.7s Desktop LCP. Desktop Largest Contentful Paint dropped from 1.7s to just 0.7s, a 59% improvement.
    • 1.5s Mobile LCP. Mobile Largest Contentful Paint reduced from 3.5s to 1.5s, a 57% improvement.

    Lessons

    Key Takeaways

    • Healthcare sites must balance speed with compliance requirements.
    • Form-heavy pages need targeted optimization to avoid slow interactions.
    • Professional audiences expect fast, reliable site performance.

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