Theme & Form Optimization for WordPress Pharmaceutical Site
Pharmaceutical · < 50 Employees · WordPress
98
Mobile Performance Score
0.7s
Desktop LCP
1.5s
Mobile LCP
Project Overview
Behavioral Pharma is a pharmaceutical company whose WordPress site needed speed optimization to improve user experience for healthcare professionals and stakeholders.
The site had accumulated performance debt from multiple theme customizations, form integrations, and compliance-related scripts. Healthcare professionals visiting the site expected fast, reliable access to information.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Improve Lighthouse performance scores above 90
- Reduce LCP on mobile and desktop
- Maintain compliance requirements
- Company Name
- Behavioral Pharma
- Company Size
- < 50 Employees
- Industry
- Pharmaceutical
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
98
Mobile Performance Score
Mobile Lighthouse performance score jumped from 83 to 98 after optimization.
0.7s
Desktop LCP
Desktop Largest Contentful Paint dropped from 1.7s to just 0.7s — a 59% improvement.
1.5s
Mobile LCP
Mobile Largest Contentful Paint reduced from 3.5s to 1.5s — a 57% improvement.
Before vs After
Before
| Metric | Score |
|---|---|
| Mobile Perf Score | 83 |
| Desktop Perf Score | 83 |
| Mobile FCP | 3.5s |
| Desktop FCP | 0.8s |
| Mobile LCP | 3.5s |
| Desktop LCP | 1.7s |
| Mobile TBT | 70ms |
| Desktop TBT | 240ms |
| Mobile SI | 3.6s |
| Desktop SI | 1.3s |
After
| Metric | Score |
|---|---|
| Mobile Perf Score | 98 |
| Desktop Perf Score | 93 |
| Mobile FCP | 0.9s |
| Desktop FCP | 0.3s |
| Mobile LCP | 1.5s |
| Desktop LCP | 0.7s |
| Mobile TBT | 0ms |
| Desktop TBT | 0ms |
| Mobile SI | 3.9s |
| Desktop SI | 2.6s |
Our Approach
A systematic, step-by-step process tailored to Behavioral Pharma's needs.
Performance Audit
Audited all performance bottlenecks including compliance scripts.
Theme Optimization
Streamlined theme code and reduced asset bloat.
Form Optimization
Optimized form loading to reduce page weight.
Caching & CDN
Implemented caching and CDN for faster global delivery.
Compliance Check
Ensured optimizations didn't impact compliance requirements.
Key Takeaways
Healthcare sites must balance speed with compliance requirements.
Form-heavy pages need targeted optimization to avoid slow interactions.
Professional audiences expect fast, reliable site performance.
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