Media & Content Optimization Within Wix Platform Constraints
Pet Services · < 10 Employees · Wix
61%
Mobile LCP Reduction
100%
TBT Eliminated
91
Mobile Perf Score
Project Overview
Naked Dog Training needed speed optimization on their Wix website to improve user experience and search visibility in their local market.
Wix sites have platform-level constraints that make optimization more challenging. The site needed creative approaches to improve speed within Wix's limitations.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Eliminate Total Blocking Time
- Achieve 90+ mobile performance score
- Company Name
- Naked Dog Training
- Company Size
- < 10 Employees
- Industry
- Pet Services
- Platform
- Wix
Outcomes:
Core metrics that improved over the duration of the project.
61%
Mobile LCP Reduction
Mobile LCP dropped from 8.8s to 3.4s — a 61% improvement.
100%
TBT Eliminated
TBT reduced from 600ms to 0ms on mobile, 210ms to 0ms on desktop.
91
Mobile Perf Score
Mobile performance score improved from 49 to 91.
Before vs After
Before
| Metric | Score |
|---|---|
| Mobile Perf Score | 49 |
| Mobile FCP | 3.2s |
| Desktop FCP | 0.7s |
| Mobile LCP | 8.8s |
| Desktop LCP | 1.1s |
| Mobile TBT | 600ms |
| Desktop TBT | 210ms |
| Mobile CLS | 0 |
| Desktop CLS | 0 |
| Mobile SI | N/A |
| Desktop SI | 1.4s |
After
| Metric | Score |
|---|---|
| Mobile Perf Score | 91 |
| Mobile FCP | 1.7s |
| Desktop FCP | 0.4s |
| Mobile LCP | 3.4s |
| Desktop LCP | 0.8s |
| Mobile TBT | 0ms |
| Desktop TBT | 0ms |
| Mobile CLS | 0 |
| Desktop CLS | 0 |
| Mobile SI | 1.7s |
| Desktop SI | 0.6s |
Our Approach
A systematic, step-by-step process tailored to Naked Dog Training's needs.
Wix Performance Audit
Analyzed platform-specific performance constraints.
Media Optimization
Optimized all images and videos within Wix's tools.
Content Optimization
Streamlined page content for better loading performance.
Third-Party Script Management
Minimized external script impact.
Mobile Optimization
Ensured fast mobile experience within Wix constraints.
Key Takeaways
Wix optimization requires platform-specific strategies.
Image and content optimization deliver the biggest gains on Wix.
Even platform-constrained sites can achieve meaningful speed improvements.
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