Media & Content Optimization Within Wix Platform Constraints

The Challenge

Project Overview

Naked Dog Training needed speed optimization on their Wix website to improve user experience and search visibility in their local market.

Wix sites have platform-level constraints that make optimization more challenging. The site needed creative approaches to improve speed within Wix's limitations.

The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Reduce mobile LCP below 4s
• Eliminate Total Blocking Time
• Achieve 90+ mobile performance score

The Solution

Our Approach

A systematic, step-by-step process tailored to Naked Dog Training's needs.

1. 1

   Wix Performance Audit

   Analyzed platform-specific performance constraints.

2. 2

   Media Optimization

   Optimized all images and videos within Wix's tools.

3. 3

   Content Optimization

   Streamlined page content for better loading performance.

4. 4

   Third-Party Script Management

   Minimized external script impact.

5. 5

   Mobile Optimization

   Ensured fast mobile experience within Wix constraints.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 61% Mobile LCP Reduction. Mobile LCP dropped from 8.8s to 3.4s, a 61% improvement.
• 100% TBT Eliminated. TBT reduced from 600ms to 0ms on mobile, 210ms to 0ms on desktop.
• 91 Mobile Perf Score. Mobile performance score improved from 49 to 91.

Lessons

Key Takeaways

• Wix optimization requires platform-specific strategies.
• Image and content optimization deliver the biggest gains on Wix.
• Even platform-constrained sites can achieve meaningful speed improvements.