Mobile-First Speed Optimization for WordPress Local Services Site
Home Services · < 50 Employees · WordPress
69%
Mobile LCP Reduction
100%
Mobile TBT Eliminated
55%
Mobile SI Reduction
Project Overview
Oregon Restoration provides restoration services and relies on their WordPress website to generate local leads. Site speed was impacting their local search visibility.
Slow page loads were hurting local search rankings and causing potential customers to bounce before requesting a quote. The site needed to load fast on mobile since most local searches happen on phones.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Eliminate Total Blocking Time on mobile
- Improve mobile Speed Index below 4s
- Company Name
- Oregon Restoration
- Company Size
- < 50 Employees
- Industry
- Home Services
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
69%
Mobile LCP Reduction
Mobile LCP dropped from 12.1s to 3.8s.
100%
Mobile TBT Eliminated
Mobile TBT reduced from 110ms to 0ms.
55%
Mobile SI Reduction
Mobile Speed Index improved from 8.0s to 3.6s.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.8s |
| Desktop LCP | 1.5s |
| Desktop TBT | 200ms |
| Desktop CLS | 0.019 |
| Desktop SI | 1.8s |
| Mobile FCP | 6.8s |
| Mobile LCP | 12.1s |
| Mobile TBT | 110ms |
| Mobile CLS | 0 |
| Mobile SI | 8.0s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.7s |
| Desktop LCP | 1.5s |
| Desktop TBT | 130ms |
| Desktop CLS | 0.029 |
| Desktop SI | 1.6s |
| Mobile FCP | 2.9s |
| Mobile LCP | 3.8s |
| Mobile TBT | 0ms |
| Mobile CLS | 0 |
| Mobile SI | 3.6s |
Our Approach
A systematic, step-by-step process tailored to Oregon Restoration's needs.
Performance Audit
Audited the site with focus on mobile and local SEO impact.
Mobile Optimization
Prioritized mobile loading speed and usability.
Image Optimization
Compressed project photos and implemented lazy loading.
Server Optimization
Improved server response times with caching.
Performance Validation
Verified improvements using PageSpeed Insights and real user data.
Key Takeaways
Local service businesses live and die by mobile speed.
Fast sites directly improve local search pack rankings.
Image-heavy portfolio sites need aggressive optimization strategies.
Latest Case Studies
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