The Challenge
Project Overview
Oregon Restoration provides restoration services and relies on their WordPress website to generate local leads. Site speed was impacting their local search visibility.
Slow page loads were hurting local search rankings and causing potential customers to bounce before requesting a quote. The site needed to load fast on mobile since most local searches happen on phones.
Want results like this for your site? See our website speed optimization service.
This is the kind of result our WordPress speed optimization service delivers. See how we approach every WordPress engagement.
The Goals
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Eliminate Total Blocking Time on mobile
- Improve mobile Speed Index below 4s
The Solution
Our Approach
A systematic, step-by-step process tailored to Oregon Restoration's needs.
- 1
Performance Audit
Audited the site with focus on mobile and local SEO impact.
- 2
Mobile Optimization
Prioritized mobile loading speed and usability.
- 3
Image Optimization
Compressed project photos and implemented lazy loading.
- 4
Server Optimization
Improved server response times with caching.
- 5
Performance Validation
Verified improvements using PageSpeed Insights and real user data.
The Results
Outcomes
Core metrics that improved over the duration of the project.
- 69% Mobile LCP Reduction. Mobile LCP dropped from 12.1s to 3.8s.
- 100% Mobile TBT Eliminated. Mobile TBT reduced from 110ms to 0ms.
- 55% Mobile SI Reduction. Mobile Speed Index improved from 8.0s to 3.6s.
Lessons
Key Takeaways
- Local service businesses live and die by mobile speed.
- Fast sites directly improve local search pack rankings.
- Image-heavy portfolio sites need aggressive optimization strategies.
