Theme Cleanup, Plugin Reduction & CDN Setup for WordPress E-Commerce

The Challenge

Project Overview

Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience.

The site was built with a heavy theme and numerous plugins that were slowing down page loads across all devices.

This is the kind of result our WordPress speed optimization service delivers. See how we approach every WordPress engagement.

The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Reduce mobile LCP below 3s
• Eliminate Total Blocking Time on both devices
• Achieve perfect 100 desktop performance score

The Solution

Our Approach

A systematic, step-by-step process tailored to Palteca's needs.

1. 1

   Performance Audit

   Comprehensive WordPress performance audit.

2. 2

   Theme Optimization

   Streamlined theme output and reduced bloat.

3. 3

   Plugin Optimization

   Optimized plugin loading and removed unnecessary plugins.

4. 4

   Asset Optimization

   Compressed and optimized all media and code assets.

5. 5

   Caching & CDN

   Configured proper caching and CDN delivery.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 79% Mobile LCP Reduction. Mobile LCP dropped from 13.3s to 2.8s.
• 100% TBT Eliminated. Total Blocking Time reduced to 0ms on both mobile and desktop.
• 100 Desktop Perf Score. Desktop performance score improved from 95 to a perfect 100.

Lessons

Key Takeaways

• WordPress theme and plugin optimization is foundational to performance.
• Proper caching and CDN configuration amplifies all other improvements.
• Regular performance audits prevent performance degradation over time.