Theme Cleanup, Plugin Reduction & CDN Setup for WordPress E-Commerce
E-Commerce · < 10 Employees · WordPress
79%
Mobile LCP Reduction
100%
TBT Eliminated
100
Desktop Perf Score
Project Overview
Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience.
The site was built with a heavy theme and numerous plugins that were slowing down page loads across all devices.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 3s
- Eliminate Total Blocking Time on both devices
- Achieve perfect 100 desktop performance score
- Company Name
- Palteca
- Company Size
- < 10 Employees
- Industry
- E-Commerce
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
79%
Mobile LCP Reduction
Mobile LCP dropped from 13.3s to 2.8s.
100%
TBT Eliminated
Total Blocking Time reduced to 0ms on both mobile and desktop.
100
Desktop Perf Score
Desktop performance score improved from 95 to a perfect 100.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop Perf Score | 95 |
| Mobile Perf Score | 52 |
| Desktop FCP | 0.4s |
| Desktop LCP | 1.2s |
| Desktop TBT | 30ms |
| Desktop CLS | 0.048 |
| Desktop SI | 1.6s |
| Mobile FCP | 3.2s |
| Mobile LCP | 13.3s |
| Mobile TBT | 330ms |
| Mobile CLS | 0.119 |
| Mobile SI | 6.1s |
After
| Metric | Score |
|---|---|
| Desktop Perf Score | 100 |
| Mobile Perf Score | 91 |
| Desktop FCP | 0.4s |
| Desktop LCP | 0.6s |
| Desktop TBT | 0ms |
| Desktop CLS | 0 |
| Desktop SI | 0.5s |
| Mobile FCP | 2.3s |
| Mobile LCP | 2.8s |
| Mobile TBT | 0ms |
| Mobile CLS | 0 |
| Mobile SI | 4.3s |
Our Approach
A systematic, step-by-step process tailored to Palteca's needs.
Performance Audit
Comprehensive WordPress performance audit.
Theme Optimization
Streamlined theme output and reduced bloat.
Plugin Optimization
Optimized plugin loading and removed unnecessary plugins.
Asset Optimization
Compressed and optimized all media and code assets.
Caching & CDN
Configured proper caching and CDN delivery.
Key Takeaways
WordPress theme and plugin optimization is foundational to performance.
Proper caching and CDN configuration amplifies all other improvements.
Regular performance audits prevent performance degradation over time.
Latest Case Studies
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