PageSpeed Matters
    PageSpeed Matters
    Speed Optimization

    Theme Cleanup, Plugin Reduction & CDN Setup for WordPress E-Commerce

    E-Commerce · < 10 Employees · WordPress

    79%

    Mobile LCP Reduction

    100%

    TBT Eliminated

    100

    Desktop Perf Score

    Project Overview

    Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience.

    The site was built with a heavy theme and numerous plugins that were slowing down page loads across all devices.

    Goals & Objectives

    The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

    Our primary goals were to:

    • Reduce mobile LCP below 3s
    • Eliminate Total Blocking Time on both devices
    • Achieve perfect 100 desktop performance score
    Company Name
    Palteca
    Company Size
    < 10 Employees
    Industry
    E-Commerce
    Platform
    WordPress

    Outcomes:

    Core metrics that improved over the duration of the project.

    79%

    Mobile LCP Reduction

    Mobile LCP dropped from 13.3s to 2.8s.

    100%

    TBT Eliminated

    Total Blocking Time reduced to 0ms on both mobile and desktop.

    100

    Desktop Perf Score

    Desktop performance score improved from 95 to a perfect 100.

    Before vs After

    Before

    MetricScore
    Desktop Perf Score95
    Mobile Perf Score52
    Desktop FCP0.4s
    Desktop LCP1.2s
    Desktop TBT30ms
    Desktop CLS0.048
    Desktop SI1.6s
    Mobile FCP3.2s
    Mobile LCP13.3s
    Mobile TBT330ms
    Mobile CLS0.119
    Mobile SI6.1s

    After

    MetricScore
    Desktop Perf Score100
    Mobile Perf Score91
    Desktop FCP0.4s
    Desktop LCP0.6s
    Desktop TBT0ms
    Desktop CLS0
    Desktop SI0.5s
    Mobile FCP2.3s
    Mobile LCP2.8s
    Mobile TBT0ms
    Mobile CLS0
    Mobile SI4.3s

    Our Approach

    A systematic, step-by-step process tailored to Palteca's needs.

    1

    Performance Audit

    Comprehensive WordPress performance audit.

    2

    Theme Optimization

    Streamlined theme output and reduced bloat.

    3

    Plugin Optimization

    Optimized plugin loading and removed unnecessary plugins.

    4

    Asset Optimization

    Compressed and optimized all media and code assets.

    5

    Caching & CDN

    Configured proper caching and CDN delivery.

    Key Takeaways

    WordPress theme and plugin optimization is foundational to performance.

    Proper caching and CDN configuration amplifies all other improvements.

    Regular performance audits prevent performance degradation over time.

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    Speed performance gauge showing optimized score