The Challenge
Project Overview
Progressive Legal needed Core Web Vitals optimization on their WordPress site to improve search rankings and user experience in the competitive Australian legal market.
The legal services space in Australia is highly competitive in organic search. Their site's poor Core Web Vitals scores were holding back rankings and impacting potential client engagement.
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The Goals
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Pass Core Web Vitals
- Improve search rankings
- Improve mobile performance
The Solution
Our Approach
A systematic, step-by-step process tailored to Progressive Legal's needs.
- 1
CWV Audit
Full Core Web Vitals assessment across all page types.
- 2
LCP Optimization
Improved largest contentful paint across key templates.
- 3
CLS Fixes
Eliminated layout shift issues throughout the site.
- 4
INP Optimization
Improved interaction responsiveness.
- 5
Performance Monitoring
Set up monitoring to track sustained improvements.
The Results
Outcomes
Core metrics that improved over the duration of the project.
- Passed Core Web Vitals. All pages now pass Google's CWV assessment.
- 2.5x Speed Improvement. Overall site performance dramatically improved.
- 60% LCP Improvement. Primary content loads significantly faster.
Lessons
Key Takeaways
- Legal sites in competitive markets benefit enormously from CWV optimization.
- Passing Core Web Vitals provides a ranking advantage in Google Search.
- Mobile performance is critical for legal services discovery.
