The Challenge
Project Overview
Resurgence Leadership is a leadership coaching and consulting firm whose WordPress site needed speed optimization to better serve their professional audience.
The site's WordPress theme and plugins created slow page loads that didn't reflect the brand's premium positioning. Visitors from referrals and speaking engagements were landing on a sluggish site.
This is the kind of result our WordPress speed optimization service delivers. See how we approach every WordPress engagement.
The Goals
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 3s
- Eliminate Total Blocking Time on desktop
- Fix CLS issues across desktop and mobile
The Solution
Our Approach
A systematic, step-by-step process tailored to Resurgence Leadership's needs.
- 1
Performance Audit
Full audit of theme, plugins, and server performance.
- 2
Theme Optimization
Reduced theme bloat and optimized asset delivery.
- 3
Caching Strategy
Implemented layered caching for optimal speed.
- 4
Image Optimization
Compressed and lazy-loaded all media assets.
- 5
Final Testing
Verified improvements across desktop and mobile.
The Results
Outcomes
Core metrics that improved over the duration of the project.
- 88% Mobile LCP Reduction. Mobile LCP dropped from 23.5s to 2.9s.
- 100% Desktop TBT Eliminated. Desktop TBT reduced from 280ms to 0ms.
- 98% CLS Improvement. Desktop CLS improved from 0.255 to 0.004.
Lessons
Key Takeaways
- Premium brands need fast sites to match their positioning.
- WordPress theme optimization is often the quickest win.
- Mobile optimization is critical for audiences arriving from social and referrals.
