Plugin Rationalization & Asset Optimization for WordPress B2B Site

The Challenge

Project Overview

Texas Global Services needed WordPress speed optimization to improve their professional services website's performance and user experience.

The site suffered from slow load times due to theme bloat, unoptimized images, and excessive plugin usage.

This is the kind of result our WordPress speed optimization service delivers. See how we approach every WordPress engagement.

The Goals

Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

• Reduce mobile LCP below 4s
• Eliminate Total Blocking Time on mobile
• Fix CLS issues across devices

The Solution

Our Approach

A systematic, step-by-step process tailored to Texas Global Services's needs.

1. 1

   Performance Audit

   Full audit of the WordPress installation and hosting environment.

2. 2

   Theme Optimization

   Streamlined theme code and reduced unnecessary output.

3. 3

   Plugin Rationalization

   Removed redundant plugins and optimized remaining ones.

4. 4

   Asset Optimization

   Optimized all images, CSS, and JavaScript files.

5. 5

   Caching Configuration

   Set up proper page and browser caching.

The Results

Outcomes

Core metrics that improved over the duration of the project.

• 68% Mobile LCP Reduction. Mobile LCP dropped from 11.5s to 3.7s.
• 100% Mobile TBT Eliminated. Mobile TBT reduced from 210ms to 0ms.
• 55% Desktop LCP Reduction. Desktop LCP improved from 2.2s to 1.0s.

Lessons

Key Takeaways

• Professional services sites need to load fast to establish credibility.
• Plugin rationalization is often the quickest win on WordPress.
• Proper caching configuration provides sustained performance benefits.